'Uncategorized' Blog Posts



SEM-Video Resources

March 21st, 2011 · No Comments · Uncategorized

sem videoAfter I was laid-off as a Boston newspaper-editor several years ago, I decided to move into SEO for several reasons. First, my communications background and M.B.A. education had shown me that I have a natural affinity for marketing in general. Second, the industry here in Israel — to where I moved after being unable to find work in Boston in the current economic-downturn —  is pioneering many aspects of online marketing. But the most-satisfying aspect of SEM is the communal nature of the market. Here’s what I mean… Continue reading

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Download PPC: Know These Tips Before You Start

March 20th, 2011 · No Comments · Uncategorized

download ppcIf you are perusing SEO-software reviews to look for PPC software, it is important to keep a few things in mind — especially if you are new to pay-per-click advertising.

First, the overall approach to keyword research is (usually) the same whether one is looking for organic or PPC traffic: the so-called “long-tail” is better. For example, if your website sells music downloads, it is better to target “[band name] mp3 downloads” rather than merely “music.” In terms of organic traffic, people searching for… Continue reading

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SMM — Art of Social-Media Marketing in Google

March 19th, 2011 · No Comments · Uncategorized

smm-artSearch-Engine Land reports that Google is now including some posts on social-media networks in its organic search-results:
Your friends’ activity on Twitter, Flickr and elsewhere — but for now, not Facebook — will soon be a lot more visible in Google’s search results, including having an impact on how pages rank. Google has announced an expansion of its Google Social Search results that’s beginning to roll out today on Google.com.
Right now, only the activity of one’s “friends” on social-networking websites appears, when relevant, within search-results. Still, I… Continue reading

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Article-Marketing Automation: Pros and Cons

March 11th, 2011 · No Comments · Uncategorized

article marketing automationOver at my journalism group-blog, “Considerations,” I often receive e-mails from article marketers and freelance writers who want to publish guest-posts. Since I advertise the opportunity, I welcome the inquiries — but within reason. There are good and bad sides to the digital coin.

First, most SEO marketers and content writers understand the basic principle: that “content is king.” In general, the websites that provide frequent, quality content will be those that tend to rank highly in organic search-results and social-media… Continue reading

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