My colleague Daniel Goldstein wrote an insightful post, “Google +1, Social Media, and the Future of SEO,” on how using social media today will increasingly help organic search-engine rankings tomorrow. Here, I wanted to add to his perceptive thoughts with a few of my own. I recommend reading his article as an introduction to this post.
'Uncategorized' Blog Posts
June 6th, 2011 · No Comments · Uncategorized
Here is a (unfortunate) rule of digital thumb: Ninety-nine percent of the content on the Internet is, to use a polite phrase, less than stellar. And your writings will become yet another one of the many forgotten, never-read, lost blogs on the Web unless you pursue the right SEO, blog-content, and online-marketing strategy.
In my prior post “5 Ways NOT to Become a Search-Engine Optimization Blogger,” I listed specific reasons why your blog — whether personal or business — will… Continue reading
May 26th, 2011 · No Comments · Uncategorized
In a modern world fueled by technology and globalization, it is tempting to focus only on the global and ignore the local. But Google, if recent developments are any indication, has not. Don’t focus so much on making a sale thousands of miles away that you forget about the potential customer right down the street.
What are the three most-important words in business strategy?
When I was in college, I returned to my house at Boston University after a late-night shift at a journalism internship… Continue reading
May 24th, 2011 · No Comments · Uncategorized
If you think that Google cannot index PDF files, you would be wrong — it is yet another avenue that webmasters and marketers can use to help the search-engine giant to index and rank a website properly and relevantly.
Most SEO and SEM experts know that the type of content can matter just as much as the content itself. Or, in other words: the medium, when it comes to Google, can be just as important as the message. For example, Flash web-development software is rightly… Continue reading