Raven Tools SEO Tools

More-General Keywords: How NOT to Get Traffic

March 7th, 2011

more general keywordsOne of the common rules in search-engine marketing (SEM) is that “content is king.” This is the idea that governs websites looking to become one of the Top 10 blogs with more-general keywords through the use of a content farm.

Ideally, this entails the publishing of quality articles that attract visitors through search-engine optimization (SEO) and keyword research who then spread the content themselves through outlets like social media. Of course, this is only part of the story. In order to rank highly in… Continue reading

Today’s SEO and Online-Marketing News

February 7th, 2011

Now that the New Year is properly underway, Hubspot offers some predictions for SEO in 2011:

  • Social media will increase its influence in search-engine rankings
  • Mobile devices will become more important in online marketing
  • Social-media marketing itself will become more mainstream

The first point is obvious, but it is important to add a caveat: Social-networking websites like Facebook and Twitter, to varying degrees and in various search engines, are increasing in prominence. But wait a second before you start imagining a quick way to build thousands of backlinks.

First, not every social-media… Continue reading

Famous Blogs: How to Work for Yourself With One

January 27th, 2011

famous blogsIf you ever wanted to know why it is more important than ever to work for yourself — online or in a similar capacity — just take a look at this recent piece of business news:
Lowe’s Cos., the No. 2 home improvement retail chain, is cutting 1,700 managerial jobs while adding up to 10,000 part-time workers in order to better staff its stores for weekend shoppers.
Sadly, I completely understand why Lowe’s is taking this action — essentially, the company is saving on the costs… Continue reading

Tech Blogs, Societal Impact, and Politics

January 11th, 2011

tech blogsWhen I was a senior in high school — back in the old days of 1997, when the Internet was still new — my A.P. Political Science teacher was talking to the class about a new tool she had found online.

I do not remember if she had been referring to AOL’s home page or that of a major newspaper, but she had discovered a way to tailor the news that she would receive or read each day. If, for example, she had wanted to read only… Continue reading