Raven Tools SEO Tools

Today’s SEO and Online-Marketing News

January 11th, 2011

Goldman Sachs has invested in Facebook at a valuation of $50 billion. The social-media website itself purports to have 500 million “active users,” so that means that every single person on the network has added $100 of value to the company. It is not a bad success for an idea that has spread virally with little advertising and self-promotion — but I wonder, has all of the advertising I have ever seen on the network over the past few years been worth $100 to social-media marketers on Facebook even though I have yet to click on… Continue reading

Today’s SEO and Online-Marketing News

January 3rd, 2011

The New Year brought a lot of interesting SEO articles and posts over the weekend in the context of the future of online marketing, so here are a few that caught my eye (as well as my additional thoughts).

SEO Content Changes

Bill Slawski at SEO by the Sea — as a former Bostonian who has lived near Tel Aviv as well, I love that name — examines the effect of changes to a website or blog’s old pages on later crawling by search engines. The takeaway: The more often that a site is updated —… Continue reading

Today’s SEO and Online-Marketing News

December 28th, 2010

Social-Media Use Trends

The rate of participation of senior citizens on social-networking websites has been increasing. In addition, teenagers have been blogging less often in recent years. Of course, as all marketers know, younger people tend to be early adopters while older demographics are late ones. But now that the latter is increasing their use of sites like Facebook, it is important for social-media marketers now to explore how they can reach that target audience. I wonder: Will social-media users increasingly see advertisements for prescription drugs and biotech devices like those that flood nightly-news broadcasts?… Continue reading

New Blogs: What Content Strategy Should You Use?

December 27th, 2010

new blogs“I go on the Internet sometimes, but everyone’s spelling is really bad. It’s depressing.”

— Tara on “Buffy the Vampire Slayer

Pardon the plug for my favorite television-show, but I thought of the humorous quote when I read a recent post by Rob Starr at Blogging Tips on what tone bloggers should use when writing:
First of all you need to take into account studies have shown our collective attention span has become shorter over the years so that means that people… Continue reading