December 27th, 2010
If you’re living in the Western world, you probably spent the last several days enjoying the Christmas holiday. But if — like me — you’re Jewish and work in SEO, you likely spent the time combing what Internet-marketing headlines were out there while enjoying movies and Chinese food. So, here is what you missed.
Charnita Fance previews six social-media websites that may make a digital splash in 2011. But while new technology is always exciting — particularly for online marketers — I wonder personally whether the world is starting to succumb to Internet overload. Right now, I… Continue reading
December 22nd, 2010
As much as it pains this former journalist to write this, newspapers are continuing to decline:
Online advertising spending in the United States will overtake spending on newspaper ads this year for the first time, digital research firm eMarketer said Monday.
EMarketer estimated that online ad spending will grow 13.9 percent in 2010 to 25.8 billion dollars while spending on print newspaper ads will drop 8.2 percent to 22.78 billion dollars.
Including Internet ads, print and online newspaper advertising revenue will hit… Continue reading
December 21st, 2010
Google unveiled the Ngram Viewer. The feature allows people to search for the rate of appearance of specific terms throughout the search-engine giant’s database of 15 million books stretching back (at least in English-language literature) to 1750.
As a former journalist, professional blogger, and SEO consultant, I am always excited to learn about new opportunities for keyword research. For example, those with experiencing using Google Adwords can examine, among other trends, which keywords are searched at which times of year. If a website aims to sell World Series tickets, the company would want to make… Continue reading
December 20th, 2010
What is the best time of day to publish blog posts? How can you help to spread your writings throughout social media? What tone and which words will increase the popularity of your articles?
If you or your company is publishing a regular blog to increase website traffic, these are just a few of the questions that you need to ask. Since the number of blogs has grown to 126 million in 2009, it is becoming increasing difficult to stand out from the digital pack… Continue reading