Gmail now allows users to access, read, and send e-mail on behalf of primary users (with their permission, of course). The innovation can let employees, managers, and assistants use a single company or executive’s e-mail account. In an era of cloud computing, many Internet marketers use an outsourcer, SEO consultant, or virtual team for their websites. Now, it will be even easier for people to collaborate. I would recommend that executives designate a person to review all incoming mail and use Gmail’s labels and icons to mark each message as meant for sales, marketing, and so… Continue reading
December 20th, 2010
December 16th, 2010
The terms SEO, SEM, and SMM are brandied about so often (by both seasoned professionals and those learning the trade) that it is easy to become confused and use “SEO” to refer to anything and everything involved in online marketing. After all, everyone loves jargon and quick, easy abbreviations. But as a former journalist, I know that it is always important to be accurate — otherwise, things will… Continue reading
December 6th, 2010
Whether you are a personal blogger, a company wanting to increase online sales, or (God forbid!) a spammer, the goal of Internet marketing is always the same: to increase and maximize relevant traffic to a website.
There are many ways to accomplish this, and an entire industry — in which I work, not that I am biased — has been founded on helping people and firms to achieve this goal. There is search-engine optimization (SEO), which ensures that Google classifies and ranks a website as accurately… Continue reading