December 3rd, 2010
A reader at my Considerations blog recently e-mailed me this piece of news on the, well, news industry, and it is relevant to anyone interested in journalism and online-marketing industries:
At a joint meeting of the boards of VTDigger.org and Vermont Journalism Trust, the directors of the two nonprofit organizations decided unanimously to combine operations.
Vermont Journalism Trust will be the umbrella organization for VTDigger.org. The web site will continue to operate under the VTDigger.org moniker.
As a former… Continue reading
November 29th, 2010
John Jantsch offers tips at Duct Tape Marketing on how to create a marketing strategy:
A marketing strategy is a clear explanation of how you’re going to get there, not where or what there is. An effective marketing strategy is a concise explanation of your stated plan of execution to reach your objectives.
Jantsch’s advice correctly boils down to a three-step process: identify the target population; create a specialized, expert niche; and devise a strategy to carry the first two tasks forward (though… Continue reading