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Search-Engine Optimization for a Blogger

December 3rd, 2010

search engine optimization bloggerA reader at my Considerations blog recently e-mailed me this piece of news on the, well, news industry, and it is relevant to anyone interested in journalism and online-marketing industries:
At a joint meeting of the boards of VTDigger.org and Vermont Journalism Trust, the directors of the two nonprofit organizations decided unanimously to combine operations.

Vermont Journalism Trust will be the umbrella organization for VTDigger.org. The web site will continue to operate under the VTDigger.org moniker.
As a former… Continue reading

HTML Search-Engine Optimization Tips

November 29th, 2010

html search engine optimizationJohn Jantsch offers tips at Duct Tape Marketing on how to create a marketing strategy:
A marketing strategy is a clear explanation of how you’re going to get there, not where or what there is. An effective marketing strategy is a concise explanation of your stated plan of execution to reach your objectives.
Jantsch’s advice correctly boils down to a three-step process: identify the target population; create a specialized, expert niche; and devise a strategy to carry the first two tasks forward (though… Continue reading

Facebook-Google Search: Clash of the Digital Titans

November 28th, 2010

facebookgoogle searchMatt McGee writes at Search Engine Land that Facebook, not Google, drove more online traffic to Apple’s iTunes store — at least in the United Kingdom — when the company released a Beatles catalog for the first time:
Billboard magazine reports that The Beatles sold more than two million individual songs worldwide and in excess of 450,000 albums in its first week on Apple’s iTunes Music Store. (The Beatles’ catalog was added to iTunes on November 16th.)

According to Experian Hitwise, it… Continue reading

SEM Preparation: Social Media and Fake Personas

November 28th, 2010

sem preparationTEL AVIV — Is it good or ethical to develop a fake online-persona for social-media marketing purposes? More on that later.

When I moved from Boston to Israel, my first job in online marketing was for a high-tech company whose target demographic was young males. The goal was to drive as many of them to our website as possible. (I cannot be more specific out of respect for confidentiality agreements that are still in effect.)

One of my tasks was to take groups of keywords that had… Continue reading