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How Social-Media Guidelines Changed Advertising

November 16th, 2010

social media guidelinesBOSTON — SEO killed the advertising star.

After I graduated with a journalism degree from Boston University in 2002, my first staff-reporting job was for the Boston Courant — a weekly, neighborhood newspaper that covered the downtown neighborhoods of the Back Bay, Beacon Hill, Fenway, and South End.

In addition to covering various subjects including crime, urban development, and the city council, each reporter also helped with the final-stage production of the newspaper each Thursday. One of the tasks was to check the… Continue┬áreading

SEO Title: Inbound Marketing and Modern Websites

November 15th, 2010

seo titleJERUSALEM — If you build it, they will come. And by “it,” the authors of “Inbound Marketing: Get Found Using Google, Social Media, and Blogs” mean a quality online-presence supported by effective Internet SEO.

In the olden days of marketing — say, before 2000 — most marketers and public-relations professionals used some type of a “push” strategy. They would send press-releases en masse (through something called a fax, and perhaps even through e-mail in later years) and then call reporters and editors to beg them… Continue┬áreading