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Small Business, SEO, and “Buffy”

October 11th, 2011

small business seo, seo small businessI love “Buffy the Vampire Slayer.” And I mean that as both a fan of the television program as well as an SEO analyst and Internet marketer. Here’s what I mean.

Longtime readers will know that I have two websites that I publish as hobbies in addition to my day job: Considerations, a current-events essay website that I write to satisfy my former journalist-self, and this SEO-software portal. Well, a month ago, I created a third: “Buffy the

How to Use Google Analytics Advanced-Segments for SEO

September 30th, 2011

google analytics advanced segments seoThe basic Google Analytics interface, as most SEO experts know, is simple enough to use — and that is a credit to the search-engine giant for offering such a platform free of charge. However, there are limitations that become apparent unless one knows how to use the system in an advanced manner.

Here is one example.

As you will see at the top left-hand corner of this post, I have listed an example screenshot of a slice of Analytics data for this website. Those… Continue reading

The 5 Social-Media Bloggers You Need to Read

September 12th, 2011

social media bloggersIn a prior post, I identified the top SEO experts who one should follow to learn how the industry changes on a monthly, weekly, or even daily basis. Here, I wanted to do the same for social-media bloggers. As I wrote in that earlier article, I moved to online marketing after my journalism career and then offering SEO-consultant services, and I owe a lot of what I know to writers like these thinkers. I just hope you will find their opinions as intriguing… Continue reading

What SEO Analysis Teaches About 9/11 and Human Nature

September 12th, 2011

seo analysisBOSTON, September 11, 2001, and JERUSALEM, September 11, 2011 — I was driving a U-Haul truck from the Dorchester neighborhood of Boston through downtown and then to Cambridge when I was stuck in the center neighborhood of Beacon Hill. The historic streets had always been extremely narrow and prone to traffic jams. So, I waited. It was a morning just like any other, I had thought, except that I was busy transporting my belongings to my Boston University dormitory in preparation for… Continue reading