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The 5 SEO Experts You Need to Follow

September 10th, 2011

seo expertsIf you follow only five blogs on online marketing, SEO, and related topics, do not include mine among them. And I mean that.

I have been working in various Internet-marketing capacities since towards the end of my journalism career in 2006 — whether as a semi-professional blogger here and at my Considerations journalism-website; as marketing and communications manager for The Cline Group as well as in roles at prior start-ups, agencies, and other firms; or as one who has offered SEO-consultant

The Social-Media Impact on SEO and Marketing

September 10th, 2011

social media impactIn a prior post on how social-media today will impact SEO in the future, I discussed the reasons that personalization is becoming so important. In just one example, different websites appear in search results — based on my research at the time — for “news blogs” depending on one’s language and geographic location.

Now, it is becoming increasingly obvious that the amount of one’s social-media sharing will affect what one sees in Google. It is no longer just keywords — spammers took care of that… Continue reading

SEO URL Tips for Blogs and Online Marketing

September 9th, 2011

seo urlSearch engines are lazy. The more that you study SEM and SEO, the more you realize that the industry’s job is to make their jobs as easy, accurate, and efficient as possible. After all, the were several billion new webpages (not websites) each day in 2008, according to Google. One can only imagine how many pages the search engine’s poor spiders need to crawl (and possibly index) now. (I wonder if the overworked bots should form a union!)

Here’s a human-based metaphor. Say that you need… Continue reading

Popular Blogs: How to Create and Market One

September 7th, 2011

popular blogsIf you cannot research, write, and publish a quality, original, expert, insightful article on the topic you cover at a moment’s notice within an hour, you will never have one of the Internet’s most-popular blogs in your given niche.

OK. Did I scare you enough? Good. Here’s why.

According to various authoritative sources, there are roughly between 126 million and 133 million blogs in existence. Regardless of the subject matter, the competition for traffic, page views, and advertising revenue is fierce. No matter… Continue reading