Raven Tools SEO Tools

All-in-One SEO Pack: How to Use it in WordPress Blogs

July 24th, 2011

all in one seo pack In a prior post on the SEO benefits of using social media today, I addressed the changes between the past, present, and future ranking-factors of Google’s search-engine algorithm. In a nutshell: a site’s backlinks will likely become less important in the determination of SERPs while its amount of social-media sharing will become more important.

On-page keyword optimization (through tools like the popular All-in-One SEO Pack), however, will remain important (but only as long as one does not imitate… Continue reading

An SEO Guide to Overoptimization

July 11th, 2011

seo guideOne of the benefits of writing my own personal SEO-guide blog is that I can test changes and then report positive or negative results without worrying that my personal studies may damage the websites of my company or our clients at my day job. I was reminded of this principle when I recently tested an over-optimization variable here.

As most SEM professionals know, the alt-text of a photo or graphic on a website (as long as it is not in Flash) is one of the many on-page items… Continue reading

Running Blogs: How to Use SEO and Social Media Effectively

June 22nd, 2011

running blogsThird in an ongoing series

My two prior posts on lost blogs and search-engine optimization using an SEO pack were, I admit, fairly negative — so now I will change tracks to tell readers about the best strategies for running blogs as opposed to what NOT to do. But before I do so, I must address an obvious question: Why should you care what I think? There are thousands of writers who all claim that they are experts in SEO, blogging for money, and related… Continue reading

News Blogs: How They Rank in SEO Worldwide

June 17th, 2011

news blogsJERUSALEM — As a former Boston newspaper-reporter and editor who now works in Israel in SEO and Internet marketing while still writing journalistic articles on the side, I have mixed feelings about both fields because I understand the benefits and limitations of each. In two prior posts here, I wrote how social-media guidelines have changed the nature of advertising and how social-media icons have made headlines extremely boring. Here, I will elaborate on why different Google results for “news blogs”… Continue reading