Raven Tools SEO Tools

Social-Media Policy Examples in Business

April 22nd, 2011

social media policy examplesSocial-media marketing (SMM) is one of the latter stages of the process of creating and implementing an overall Internet-marketing strategy, but that does not make it any less important.

As we often write, the general philosophy of all marketing — online or traditional — in for-profit companies is to maximize the number of relevant leads and then direct them to the sales department. The principle has remained the same even though the tactics may change — but with one important difference.

The… Continue reading

SEO and SEM: Electronics-Industry Tips

April 20th, 2011

sem electronicsJERUSALEM — Here in the Silicon Valley of the Middle East, I once attended a networking event at which representatives of Israeli SEO companies gave brief presentations to local businessmen on various online-marketing topics. The speaker on keyword research made an excellent point that is worth remembering for people interested in how to do SEM for electronics companies:
The more specific the search, the more likely that a person is looking to buy.
Here is what the speaker meant. A person looking for general information on “digital cameras”… Continue reading

SEO Pack: 5 Reasons That One Won’t Help Your Blog

April 11th, 2011

seo packFirst in an ongoing series

So, you want to use an SEO pack of software and tools to write successfully about your chosen topic? Well, I’ll be the first to admit — it is extremely difficult to make money with a blog. Thousands, if not millions, of people think that they can create a blog on Blogger, Wordpress, or any other platform, slap on some Google Ads, and watch the money roll in.

Well, that’s not how it works. And to paraphrase one of my… Continue reading

Websites as a Center for Social-Media Interaction

March 26th, 2011

center for social mediaAt a social-media seminar in Florida, Ellie Mirman learned how SEO marketing is similar to the business model of successful hotel-chains. Her blog post afterward is highly-recommended reading, and I will add a few additional thoughts here. First, here is my summary of the observations:

1. Selling rooms is the core business; you want me to come and spend time there.

2. Offer services like fine-dining restaurants to attract additional customers among people who are not looking for rooms… Continue reading