April 20th, 2011
JERUSALEM — Here in the Silicon Valley of the Middle East, I once attended a networking event at which representatives of Israeli SEO companies gave brief presentations to local businessmen on various online-marketing topics. The speaker on keyword research made an excellent point that is worth remembering for people interested in how to do SEM for electronics companies:
The more specific the search, the more likely that a person is looking to buy.
Here is what the speaker meant. A person looking for general information on “digital cameras”… Continue reading
April 11th, 2011
First in an ongoing series
So, you want to use an SEO pack of software and tools to write successfully about your chosen topic? Well, I’ll be the first to admit — it is extremely difficult to make money with a blog. Thousands, if not millions, of people think that they can create a blog on Blogger, Wordpress, or any other platform, slap on some Google Ads, and watch the money roll in.
Well, that’s not how it works. And to paraphrase one of my… Continue reading