If you work in search-engine marketing (SEM) and have not checked the latest SEO news in the past month — or even longer — then you have missed on a lot of crucial information. Internet marketing is not like the traditional marketing of old in which the basic formulas like the 4Ps could be applied to any product, brand, or service over the years. Online marketing is completely dependent on technology, of course, and search technology is growing and changing at an ever-increasing rate (see Moore’s Law, as just one example).
The reason is that Google must keep up with both the good and bad sides of the Internet. Contrary to popular perceptions, Google does not run the Internet — it is the other way around. Google has merely (and arguably) been the best company — at least so far — at indexing and organizing the digital anarchy that is the World Wide Web. And other search engines, like Yahoo! and Bing, are trying to do the same thing.
Why SEO News is Vital to Your Business
Google, as most online marketers know, is constantly changing the algorithm through which it does what it does. (And one often-repeated rumor is that so many people have been involved in the process over the years that there is no single individual who knows how it works completely. But that might be hearsay.) Part of the reason is common sense. In the early days of the Internet, websites consisted mainly of text and a few pictures. When people could start uploading audio and video, Google had to determine the best way to index and rank those pieces of information. The process repeats itself with every invention and innovation that relates to the Web at all. In addition, Google — and other search engines — must constantly test, analyze, and improve their processes while they battle each other for the largest share of the Internet-search market.
However, the other side of the digital coin is that Google must battle those individuals who use black-hat SEO software. If such a person determines a way to fool Google into thinking that his website has millions of legitimate backlinks, then his site will jump in search-engine rankings and he will make a lot of money — at least until Google figures it out and shuts him down. The search-engine giant must safeguard its algorithm — and adjust it, when necessary — to ensure that all rankings are as legitimate, relevant, and user-friendly as possible.
The Need to Follow Internet-Marketing News
Of course, this is just a short introduction. But the fact remains that any who is serious about SEO, SEM, and online marketing must follow the latest technological improvements both on the search-engine side and the SEO-analysis one. Both parties, in the end, work together. White-hat SEO experts actually help Google to index the Internet properly by using keywords and links to direct Google to associate the right websites with the right terms, keywords, and subject matter. But it is hard to do when one falls behind the headlines.
The following is our collection of the latest, relevant SEO news (the most-recent is at the top). Click on the headline for more information. Happy learning!
The Latest SEO News and Online-Marketing News
Raven Tools: Users Can White-Label Their Own Brands (October 13, 2011) — How marketing companies can use Raven white-labeling and branding to help relations with their SEO and Internet-marketing clients.
SEOmoz Announces Social-Media Analytics (September 30, 2011) — How Internet marketers can use the new social-media analytics by SEOmoz to improve their online branding and social-media marketing efforts.
Raven Adds Google AdWords Insights and Basecamp Tracking (September 10, 2011) — Raven Tools has added software features allowing for Google Adwords campaign analysis and Basecamp time-management systems.
SEM Rush Announces Free SMX East 2011 Passes (September 2, 2011) — SEM Rush has announced that free passes to the Search Marketing Expo (SMX East) 2011 are available. The company also updated its database.
Web CEO Discount-Code for Version 9.0 (August 23, 2011) — My SEO Software has found a 40% Web CEO discount-code for the new version 9.0 of the online-marketing and SEM platform for marketers. Valid from August 23, 2011 to September 9, 2011.
SEOmoz Unveils New Open-Site Explorer and Linkscape (August 11, 2011) — How online marketers can use the new SEOmoz Open-Site Explorer and Linkscape to help their SEM and social-media activity on the Internet.
Raven SEO Software Adds Advertising Tools (August 8, 2011) — How online marketers, companies, and agencies can use Raven SEO’s advertising tools to improve their PPC campaigns and similar items.
Raven Tools Updates Link-Manager Software (July 30, 2011) — How online marketers can use the Link Manager software by Raven Tools to manage their SEO and SEM backlink-building campaigns.
SEOmoz Releases Pro Plus Pricing Plan (July 23, 2011) — SEOmoz has released a Pro Plus pricing plan to offer a $199-per-month option between the basic Pro and expensive Pro Elite plans.
SEM Rush Releases New SEOQuake Plugin for Opera (July 12, 2011) — SEM Rush has released the SEOQuake plug-in and announced a company discount-code for the SES San Francisco 2011 Conference and Expo.
SEOmoz Software Adds Subdomains, Subfolders, Root Domains (June 28, 2011) — How online marketers can used the increased functionalities now provided by SEOmoz software for subdomains, subfolders, and root domains.
Raven Tools Adds Privacy and Preferences Features (June 24, 2011) — How SEO marketers can use new privacy and preferences inside Raven Tools’ SEM software to improve their reports for clients and themselves.
SEOmoz Releases New SERP-Analysis Tool (June 20, 2011) — How to use the new SEOmoz SERP-analysis tool to perform competitor research on their backlinks, SEM performance, and Google rankings.
Raven Software Adds Google Webmaster Tools (June 15, 2011) — How Raven Internet-marketing software can now access, use, and analyze Google Webmaster Tools data within the platform to monitor websites.
New SEOmoz Search-Ranking Factors Report Released (June 10, 2011) — How online marketers can use the 2011 update of SEOmoz search-ranking factors to their advantage and help their own blogs and websites.
SEM Rush: Media Partner of SES 2011 in San Francisco (June 1, 2011) — SEM Rush will be a media partner of SES 2011 in San Francisco, an event for those who work in SEO, PPC, and social-media marketing.
New SEOmoz Toolbar for Firefox Released (May 29, 2011) — SEOmoz releases its new toolbar for Firefox and Chrome. Here’s how to use it to help your SEO, SEM, and Internet-marketing projects.
Raven SEO-Software Partners With KnowEm (May 23, 2011) — Raven Tools has integrated with KnowEm’s social-media software to help website marketers increase their online presences. But will it help?
Raven Tools Unveils New “Unity” SEO Interface (May 19, 2011) — Raven Tools has unveiled its new “Unity” interface in its SEO-software package. Will the change help or hurt the firm’s customers?
SEM Rush Releases New Keyword Database (May 17, 2011) — SEM Rush has updated its databases for the United States, Germany, France, Russia, Italy, Spain, Brazil, the United Kingdom, and Australia.
SEM Rush Releases Database for Australia (April 16, 2011) — SEO-analysis company SEM Rush has created a keyword database for Australia for the first time. Here is the update for online marketers.
Raven Internet-Marketing Tools Partners with Textbroker (January 3, 2011) — How users of Raven online-marketing tools can use the new Textbroker tool to name a topic, keywords, word count, and deadline for content.
SEM Rush Releases New, Expanded Database (December 5, 2010) — SEO firm SEM Rush has released a new, global, keyword database comprised of 40 million keywords and 16.7 million domains for marketers.
Raven Tools Selected by TopHatRank for SEO Reporting (December 4, 2010) — TopHatRank has integrated Raven Tools’ industry-leading suite of research, monitoring, reporting, and solutions into its client offering.
New Website My SEO Software Launched for SEM News, SEO Software Information (November 19, 2010) — Expert online-marketer and former journalist Samuel J. Scott announces the publication of the My SEO Software website.