Raven SEO Software has added an Advertising Tools platform to its list of services after numerous reported requests from users. The new functionality allows for the creation of Adwords reporting, but the company states that services for additional advertising services will be forthcoming.
Google AdWords data can now be found in the dropdown menu under Metrics:
Raven’s users will need to link their Google Analytics accounts to AdWords in order to display campaign information as such:
Raven’s specific Metrics tool shows individual groups of advertisements (Ad Groups in Adwords) and lets users create PDF reports. The Report Wizard can produce cover sheets and tables of contents along with providing additional information for e-mail marketing, social-media marketing, and link-building efforts:
Raven’s new interface can reportedly give campaign summaries and let its users change the settings for individual ones:
Individual setting can also be altered:
In addition, SEO companies or agencies that use Raven can, according to the firm, assign various levels of access to the interface to individual team-members based on their duties through the Role Manager interface. In other words, no one with access will need to work directly inside Google’s Adwords website.