Raven Tools SEO Tools


Raven SEO Software Adds Advertising Tools


Raven SEO Software has added an Advertising Tools platform to its list of services after numerous reported requests from users. The new functionality allows for the creation of Adwords reporting, but the company states that services for additional advertising services will be forthcoming.

Google AdWords data can now be found in the dropdown menu under Metrics:

raven seo software advertising tools

Raven’s users will need to link their Google Analytics accounts to AdWords in order to display campaign information as such:

raven seo software advertising tools

Raven’s specific Metrics tool shows individual groups of advertisements (Ad Groups in Adwords) and lets users create PDF reports. The Report Wizard can produce cover sheets and tables of contents along with providing additional information for e-mail marketing, social-media marketing, and link-building efforts:

raven seo software advertising tools

Raven’s new interface can reportedly give campaign summaries and let its users change the settings for individual ones:

raven seo software advertising tools

Individual setting can also be altered:

raven seo software advertising tools

In addition, SEO companies or agencies that use Raven can, according to the firm, assign various levels of access to the interface to individual team-members based on their duties through the Role Manager interface. In other words, no one with access will need to work directly inside Google’s Adwords website.

More information on Raven Tools is in our SEO-software reviews. Raven’s website is here.

Written by Samuel Scott, the publisher of .