Raven Internet-Marketing Tools has incorporated Google Webmaster Tools into its interface, allowing users to combine Raven’s SEO software with Google’s own services through the search-engine giant’s API application.
Google Webmaster Tools is an important tool for website owners and SEO professionals because the application allows them to see exactly how Google views a given website through items including the crawl rate, broken links, keyword analysis, and inbound links. Now, people using any of Raven’s several types of SEO accounts (individual, pro, agency, or enterprise) can include GWT analysis with that of Raven.
First, users need to connect their Raven accounts with Google. After this is completed, Raven’s system searches for a site in a person’s GWT account that matches a site that one is promoting through Raven.
If Raven sees an exact-match domain, it will be selected. If Raven cannot find an obvious match or see similar variations, it will provide users with the choice to select one of the variations, import a new URL, or use a different Google account. Then, the account will need to be verified through the same methods used in Google Webmaster Tools.
All of the messages, alerts, and functionalities directly in GWT can now reportedly be used in Raven — for example, Google’s detection of site issues like phishing, verifications of new users and owners, and so on. The platform also gives a list of crawling issues and other crucial information described above.
Users can view sitemaps — including Web, Google News, and Google Mobile ones — as well as any warnings and alerts for specific ones.
Users can see with which keywords Google associates a site through its indexing processes. Raven Tools adds them to the original Keyword Manager and SERP Tracker as users determine. Keywords can be added to those places either one by one or en masse.
Users can also change their settings regarding Preferred Domains.
However, it is important to know that Google’s API for Webmaster Tools does not allow for external access to every feature. However, Raven states that it will include them as soon as they are available.