SEOmoz PRO has introduced one its allegedly most-requested features: the option to track items including the rankings of targeted keywords and search-engine crawl information for subdomains, a whole root domain, or a subfolder of a domain.
In the past, marketers were limited to being unable to do the following:
- Track information for a given subdomain like “marketing.widgets.com”
- Get data for any page on an entire domain like “*.widgets.com”
- Receive analytics for a certain subfolder like “widgets.com/pages/”
Different subfolders can be tracked as individual campaigns. Basic-account users can now measure five subfolders on a given website, meaning your crawl, keywords tracked, etc. can scale up much better. However, SEOmoz still cannot automatically segment information from Google Analytics by itself. Users still must create a separate campaigns there and associate each one with the SEOmoz platform.
In related news, Linkscape has also been recently updated:
- 40.3 billion URLs
- 396 million subdomains
- 115 million root domains
- 410 billion links
- Followed and no-followed compared
- 2.2% were no-followed
- 57.3% were no-followed (42.8% of which were external)
- 7.5% of all pages are using “rel=canonical” tags
- The average page on a website has 61 links
- 51.6 were internal
- 9.36 were external
SEOmoz has also been tracking Linkscape correlations with rankings. Here are the latest correlations:
To SEOmoz, so-called “Page Authority” remains the company’s best-correlated metric. “Domain Authority” is also very important.
There have been additional improvements as well:
- New guides for users needing assistance
- Google Analytics information loads more quickly
- Exports of .csv files of ranking summaries now have ranking-URL information.