SEOmoz has launched the new version of Open Site Explorer version 3.0, which the company states will provide better backlink data and social-media information along with what they claim is an improved interface similar to the Yahoo! Site Explorer.
The platform’s menus through which users can filter different SEO and SEM data reports and analysis have changed, and the tool contains a visualization in which people can view links in the context of domains or individual-page URLs.
In addition, opportunities for social-media analysis are within the Top Pages reports to determine which content — say, for those on blogs — has been “liked,” “shared,” and “retweeted” the most throughout the social Internet.
Information on anchor text and linking domains now allows people to see which links are from which domains (or which have a specified anchor-text). (However, SEOmoz is reporting that there is a bug within the system that sorts this information improperly at the moment. The company stated that this problem will be fixed when the tool is updated again.)
Further, comparison reports can perform side-by-side analyses of pages, subdomains, and root domains on up to 5 sites, as with the SEOmoz Pro application.
SEOmoz also claims that the revised Advanced Reports tab allows people to “query like a SQL master” — we will leave it to your readers to judge whether that is the case — in the context that users no longer need to write complex changes to the platform’s API. People, reportedly, can thereby use (or not use) any sorting-method of links, filters, and keywords as they see fit.
SEOmoz also reported that the firm has updated its Linkscape infrastructure to index further on significant, popular websites on the Internet, essentially meaning that number the total links we report will increase but that the number of linking domains will decrease. (Side note: We are not sure this will be beneficial since the number of linking domains is often more important in SEM than the number of links in and of themselves.) Regardless, here is Linkscape’s newest data:
- 58,273,105,508 (58.2 billion) URLs (+47% from June)
- 637,828,397 (637 million) subdomains (+71%)
- 91,013,438 (91 million) Root Domains (-23%)
- 456,474,577,597 (456 billion) Links (+14%)
- Followed vs. Nofollowed
- 2.28% of all links found were nofollowed (+5%)
- 60.44% of nofollowed links are internal, 39.56% are external
- Rel Canonical – 9.50% of all pages now employ a rel=canonical tag (+20%)
- The average page has 78.64 links on it (+30%)
- 65.33 internal links on average
- 13.32 external links on average