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SEOmoz Releases New SERP-Analysis Tool


Most visitors to our website, we imagine, either work in SEO or are interested in optimizing their personal or business websites for search engines. A good part of the work is doing competitive research to determine why a site’s competitors are (presumably) ranking highly. Some work can be done by hand with a free or paid SEO-software tool to determine items including the competitor’s targeted keywords, Google PageRank, and backlinks. But SEOmoz Pro has now released a SERP-analysis tool that the company states will make such research quicker and simpler.

Here is one screenshot that the company has released:

seomoz serp analysis tool

The included data in this part of the tool reportedly states link-metric data for a given list of competitors that provides Page Authority, mozRank, mozTrust, and the total number of backlinks. (Data for social-media sharing will be included soon, according to SEOmoz.) Users, if our understanding is correct, input a set of keywords into the tool and the result information will be presented after ten to ninety minutes of processing. The information can then be exported into Microsoft Excel for further analysis.

Here’s some more views:

seomoz serp analysis tool

seomoz serp analysis tool

seomoz serp analysis tool

The three images report that the tool confirms whether the keyword is (or keywords are) targeted broadly and/or exactly in the URL and domains of the competitors; the distribution of partial or exact anchor text among the inbound backlinks; and listings of various SEOmoz-specific “grades” including mozRank and mozTrust. Users reportedly click a “Run Full Report” button at the top of the tool to begin the analysis:

seomoz serp analysis tool

SEOmoz states that the company uses the Linkscape index to determine whether their metrics correlate to actual results. According to the firm’s announcement of this new feature, SEOmoz’s data set is remaining steady:

seomoz serp analysis tool

There is reportedly little difference from May 2011, but there has been an improvement since March 2011. SEOmoz states that the company regularly reports these numbers to make sure that their work is transparent and measurable for their customers and clients.

The latest Linkscape update, according to SEOmoz:

  • 39.4 billion URLs
  • 371 million subdomains
  • 119 million root-domains
  • 397 billion Links
  • 2.28% of all links found were “no-followed” — 57% of them were internal links, and 43% were external links
  • 8% of all pages use a “rel=canonical” tag
  • Pages have 61 links on average (52 internal and 9 external)

SEOmoz also announced that the “rel=canonical” tag will be viewed as a 301 redirect for the purposes of the index because the company thinks that it is the best measurement as far as the the benefit to search-engine rankings from the links.

The SERP-analysis tool is available at SEOmoz Pro. More information on SEOmoz is available at our SEO-software reviews page and at the company’s site.

Written by Samuel Scott, the publisher of .