In a prior post, I identified the top SEO experts who one should follow to learn how the industry changes on a monthly, weekly, or even daily basis. Here, I wanted to do the same for social-media bloggers. As I wrote in that earlier article, I moved to online marketing after my journalism career and then offering SEO-consultant services, and I owe a lot of what I know to writers like these thinkers. I just hope you will find their opinions as intriguing and insightful as I always do.
I will also repeat something else that I said earlier: If you follow only five SMM bloggers, do not include me among them. Again, I mean that. These people take the time to do the most-original analysis and commentary — and, frankly, I am jealous. I can only take their thoughts and provide further ideas based on my day-to-day marketing experience.
So, without further ado (and in no particular order)…
The Best Social-Media Bloggers
1. Geoff Livingston has worked as a public-relations strategist in Washington, D.C. for nearly twenty years and has authored the new book “Welcome to the Fifth Estate” after co-writing “Now is Gone” in 2007. He co-founded the non-profit social-good marketing firm Zoetica after selling Livingston Communications in 2009. He has worked with or for United Way of America, Google, The Case Foundation, Razoo, Environmental Defense Fund, Ford, Live Earth, PayPal, the Philanthropy 2.0 Project, and Network Solutions. His website is here, and his Twitter is here. My favorite post by Livingston recent is on the post-social media era in which he discusses that the revolutionary change has ended and that the industry is now heading towards consolidation.
2. Brian Solis is the author of a new book on social media and business, “Engage!“, and principal at Altimeter Group. Solis is a digital analyst, sociologist, and futurist who has studied and influenced the effects of emerging media on business, marketing, publishing, and culture. CRM Magazine named Brian as an influential leader of 2010. Before Altimeter, Solis was principle of FutureWorks, a creative agency and business consultancy for new media in 1999. He also specializes in change management and organizational transformation to help businesses introduce new-media resources, systems and processes, and management layers. His blog is here, and his Twitter is here. A great post by him is how to communicate the ROI of social media (hint, it’s not about the number of “likes” and “followers”).
3. Robin Carey is the founder of Social Media Today, which is a must-read, multi-author, group blog on all aspects of social-media marketing. She is a veteran of Fortune, Newsweek, and BusinessWeek and developed strategies for large, corporate clients and as well as agencies ways to corral and connect with their customers and their customers’ influencers. Robin was an Echols Scholar at the University of Virginia and is now co-chair of the Women’s Refugee Commission. She also serves as an Advisor to the Society of New Communications Research. Carey’s Twitter is here. An interesting post (by another author) on her site is on whether social media can affect the share prices of companies on stock exchanges.
4. Peter Shankman is an author, entrepreneur, and speaker who is is best known for founding Help A Reporter Out, which became a popular website for journalists looking for sources on deadline. Peter is now Vice President and Small Business Evangelist for Vocus (which bought his site) in New York City. Peter is the founder and CEO of The Geek Factory, Inc., a social-media, marketing and PR-strategy firm. His blog discusses and generates news and conversation. He authored “Can We Do That?! Outrageous PR Stunts That Work and Why Your Company Needs Them” and “Customer Service: New Rules for a Social-Enabled World.” He (like me!) is a Boston University graduate. His Twitter is here. A great post is about the ten things that need to die on Twitter (and I agree!).
5. Justin Smith founded Inside Facebook, which was the first portal to educated businesses, marketers, and researchers about the social-networking website. He was Head of Product for Watercooler, a venture-backed start-up in California and one of the leading developers of social-media applications. He worked at Xfire, the largest social utility for gamers, before its sale to Viacom. Prior to Xfire. Smith earned a degree in Computer Systems Engineering from Stanford University, where he was a Mayfield Fellow and a recipient of the Terman Award in Engineering. Before then, Justin co-founded the MyDesktop Network, an early Internet-media company that was acquired by Jupitermedia/Internet.com. His Twitter is here. An interesting post on the Inside Facebook network (by another author) is on a new application that lets fans give feedback to the businesses that they like.
Think someone else should have been included or know of another great social-media blogger? Feel free to list others in the comments. However: no personal attacks or discussions, and keep it polite.
Samuel J. Scott, a former journalist in Boston turned Internet marketer in Israel, is the founder and publisher of My SEO Software and Director of Digital Marketing and Communications and SEO Team Leader at The Cline Group. You can follow him at Google+, LinkedIn, Facebook, and Twitter. His views here and elsewhere do not necessarily reflect those of his company and clients.