Blog Optimization Blog Posts



News Blogs: How They Rank in SEO Worldwide

June 17th, 2011 · No Comments · Uncategorized

news blogsJERUSALEM — As a former Boston newspaper-reporter and editor who now works in Israel in SEO and Internet marketing while still writing journalistic articles on the side, I have mixed feelings about both fields because I understand the benefits and limitations of each. In two prior posts here, I wrote how social-media guidelines have changed the nature of advertising and how social-media icons have made headlines extremely boring. Here, I will elaborate on why different Google results for “news blogs”… Continue reading

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Lost Blogs: How NOT to Become One of Them

June 6th, 2011 · No Comments · Uncategorized

lost blogsSecond in an ongoing series

Here is a (unfortunate) rule of digital thumb: Ninety-nine percent of the content on the Internet is, to use a polite phrase, less than stellar. And your writings will become yet another one of the many forgotten, never-read, lost blogs on the Web unless you pursue the right SEO, blog-content, and online-marketing strategy.

In my prior post “5 Ways NOT to Become a Search-Engine Optimization Blogger,” I listed specific reasons why your blog — whether personal or business — will… Continue reading

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SEO Pack: 5 Reasons That One Won’t Help Your Blog

April 11th, 2011 · No Comments · Uncategorized

seo packFirst in an ongoing series

So, you want to use an SEO pack of software and tools to write successfully about your chosen topic? Well, I’ll be the first to admit — it is extremely difficult to make money with a blog. Thousands, if not millions, of people think that they can create a blog on Blogger, Wordpress, or any other platform, slap on some Google Ads, and watch the money roll in.

Well, that’s not how it works. And to paraphrase one of my… Continue reading

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Article-Marketing Automation: Pros and Cons

March 11th, 2011 · No Comments · Uncategorized

article marketing automationOver at my journalism group-blog, “Considerations,” I often receive e-mails from article marketers and freelance writers who want to publish guest-posts. Since I advertise the opportunity, I welcome the inquiries — but within reason. There are good and bad sides to the digital coin.

First, most SEO marketers and content writers understand the basic principle: that “content is king.” In general, the websites that provide frequent, quality content will be those that tend to rank highly in organic search-results and social-media… Continue reading

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