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How Not to Optimize a Search-Engine Optimization Domain Name

November 22nd, 2011 · No Comments · Uncategorized

As I always write on this SEO blog, I am not the world’s foremost expert on search-engine marketing — I am not perfect, by any measure. Rather, I take what I have learned from the giants in the field and then tell what I learn from my practical applications of their theories. In this essay, I wish to tell my readers one thing that I have learned not to do in regards to optimizing search-engine optimization domain names.

In a prior post on how I had optimized SEO URLs for this blog, I discussed how it is better… Continue reading

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SEO URL Tips for Blogs and Online Marketing

September 9th, 2011 · 1 Comment · Uncategorized

seo urlSearch engines are lazy. The more that you study SEM and SEO, the more you realize that the industry’s job is to make their jobs as easy, accurate, and efficient as possible. After all, the were several billion new webpages (not websites) each day in 2008, according to Google. One can only imagine how many pages the search engine’s poor spiders need to crawl (and possibly index) now. (I wonder if the overworked bots should form a union!)

Here’s a human-based metaphor. Say that you need… Continue reading

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Popular Blogs: How to Create and Market One

September 7th, 2011 · No Comments · Uncategorized

popular blogsIf you cannot research, write, and publish a quality, original, expert, insightful article on the topic you cover at a moment’s notice within an hour, you will never have one of the Internet’s most-popular blogs in your given niche.

OK. Did I scare you enough? Good. Here’s why.

According to various authoritative sources, there are roughly between 126 million and 133 million blogs in existence. Regardless of the subject matter, the competition for traffic, page views, and advertising revenue is fierce. No matter… Continue reading

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Duplicate Content and Keyword Cannibalization

August 19th, 2011 · No Comments · Uncategorized

duplicate content, keyword cannibalizationIn a prior post, I discussed the practice of article-marketing automation in attempts to rank highly for more-general keywords that have high levels of online traffic. Especially after Google’s Pandora update, such attempts will increasingly have no effect at best or will incur search-engine penalties at worst.

Google, for obvious reasons, wants to return search results that are the most relevant and from websites that are of the highest quality. As a result, sites that seemingly (or actually) churn out repetitive, duplicate… Continue reading

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