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Article-Marketing Automation: Pros and Cons

March 11th, 2011 · No Comments · Uncategorized

article marketing automationOver at my journalism group-blog, “Considerations,” I often receive e-mails from article marketers and freelance writers who want to publish guest-posts. Since I advertise the opportunity, I welcome the inquiries — but within reason. There are good and bad sides to the digital coin.

First, most SEO marketers and content writers understand the basic principle: that “content is king.” In general, the websites that provide frequent, quality content will be those that tend to rank highly in organic search-results and social-media… Continue reading

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Famous Blogs: How to Work for Yourself With One

January 27th, 2011 · No Comments · Uncategorized

famous blogsIf you ever wanted to know why it is more important than ever to work for yourself — online or in a similar capacity — just take a look at this recent piece of business news:
Lowe’s Cos., the No. 2 home improvement retail chain, is cutting 1,700 managerial jobs while adding up to 10,000 part-time workers in order to better staff its stores for weekend shoppers.
Sadly, I completely understand why Lowe’s is taking this action — essentially, the company is saving on the costs… Continue reading

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Tech Blogs, Societal Impact, and Politics

January 11th, 2011 · No Comments · Uncategorized

tech blogsWhen I was a senior in high school — back in the old days of 1997, when the Internet was still new — my A.P. Political Science teacher was talking to the class about a new tool she had found online.

I do not remember if she had been referring to AOL’s home page or that of a major newspaper, but she had discovered a way to tailor the news that she would receive or read each day. If, for example, she had wanted to read only… Continue reading

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New Blogs: What Content Strategy Should You Use?

December 27th, 2010 · No Comments · Uncategorized

new blogs“I go on the Internet sometimes, but everyone’s spelling is really bad. It’s depressing.”

— Tara on “Buffy the Vampire Slayer

Pardon the plug for my favorite television-show, but I thought of the humorous quote when I read a recent post by Rob Starr at Blogging Tips on what tone bloggers should use when writing:
First of all you need to take into account studies have shown our collective attention span has become shorter over the years so that means that people… Continue reading

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