Google Adwords Help Blog Posts



Mean SEM Needs to Focus on Conversions, Not Traffic

August 6th, 2011 · No Comments · Uncategorized

mean semSo when I was once offering Boston and Israel SEO consultant-services before taking my current day-job at The Cline Group, I went to meet with a new online-gambling company in the Tel Aviv area that was interested in hiring me. The owner and the CEO both summarized their desires as such: “We would want you to get as much traffic to our website as possible from anywhere.” I knew, right then, that they had no idea what they were talking about regarding how to get… Continue reading

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Google Maps PPC and SEO Tips

May 26th, 2011 · No Comments · Uncategorized

google maps ppcIn a modern world fueled by technology and globalization, it is tempting to focus only on the global and ignore the local. But Google, if recent developments are any indication, has not. Don’t focus so much on making a sale thousands of miles away that you forget about the potential customer right down the street.

What are the three most-important words in business strategy?

When I was in college, I returned to my house at Boston University after a late-night shift at a journalism internship… Continue reading

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