Whether you use SEO software or compile a bunch of Excel spreadsheets on your own, it is important to know how to use all of the SEM data at your disposable — after all, it can quickly become overwhelming. Although I have written previously on how social-media today is starting to influence a website’s ranking in search results, the fact remains that one’s backlink profile will likely remain a significant ranking-factor for the foreseeable future as well. As a result, it is important to analyze existing and… Continue reading
Internet-Marketing Software Blog Posts
July 24th, 2011 · No Comments · Uncategorized
In a prior post on the SEO benefits of using social media today, I addressed the changes between the past, present, and future ranking-factors of Google’s search-engine algorithm. In a nutshell: a site’s backlinks will likely become less important in the determination of SERPs while its amount of social-media sharing will become more important.
On-page keyword optimization (through tools like the popular All-in-One SEO Pack), however, will remain important (but only as long as one does not imitate… Continue reading
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July 11th, 2011 · No Comments · Uncategorized
One of the benefits of writing my own personal SEO-guide blog is that I can test changes and then report positive or negative results without worrying that my personal studies may damage the websites of my company or our clients at my day job. I was reminded of this principle when I recently tested an over-optimization variable here.
As most SEM professionals know, the alt-text of a photo or graphic on a website (as long as it is not in Flash) is one of the many on-page items… Continue reading