Internet-Marketing Software Blog Posts

SEM Wikipedia: Introduction to SEO Techniques

December 16th, 2010 · No Comments · Uncategorized

sem wikipediaI don’t like “off-page SEO” techniques. No, wait — I mean the term, not the practice. Let me explain.

The terms SEO, SEM, and SMM are brandied about so often (by both seasoned professionals and those learning the trade) that it is easy to become confused and use “SEO” to refer to anything and everything involved in online marketing. After all, everyone loves jargon and quick, easy abbreviations. But as a former journalist, I know that it is always important to be accurate — otherwise, things will… Continue reading

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Groupon Software: Why Google Wanted It

December 15th, 2010 · No Comments · Uncategorized

groupon softwareWhy did Google think Goupon was worth $6 billion? That was a question a friend of mine — a Boston University and Harvard graduate in business — posed on his Facebook page once the news of the offer broke.

Here’s the value: The data.

As Search Engine Journal notes (in perhaps-frightening detail), Google’s main purpose is to collect your consumer data. Every thing that you do on any Google platform — Gmail for personal e-mail, Google Documents for work, the Android… Continue reading

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5 Tips to Get Found in Google-News Search

December 6th, 2010 · No Comments · Uncategorized

google news searchWhether you are a personal blogger, a company wanting to increase online sales, or (God forbid!) a spammer, the goal of Internet marketing is always the same: to increase and maximize relevant traffic to a website.

There are many ways to accomplish this, and an entire industry — in which I work, not that I am biased — has been founded on helping people and firms to achieve this goal. There is search-engine optimization (SEO), which ensures that Google classifies and ranks a website as accurately… Continue reading

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Using Google External Keyword-Tools for SEM

November 17th, 2010 · No Comments · Uncategorized

google external keywordSo I was doing some research into the SEO-software keyword values for the topics and categories that are routinely covered by my other blog, Considerations. The results were quite interesting.

For example, take the subjects that are frequently discussed by the writers there at Considerations. I did a Google Adwords search for the top ten most-expensive keywords associated with a topic category. Then, I calculated the average for the top ten. Here are the results:

Finance — $34.53

Business — $32.65

Marketing… Continue reading

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