Marketing-Management Software Blog Posts



How to Use Google Analytics Advanced-Segments for SEO

September 30th, 2011 · No Comments · Uncategorized

google analytics advanced segments seoThe basic Google Analytics interface, as most SEO experts know, is simple enough to use — and that is a credit to the search-engine giant for offering such a platform free of charge. However, there are limitations that become apparent unless one knows how to use the system in an advanced manner.

Here is one example.

As you will see at the top left-hand corner of this post, I have listed an example screenshot of a slice of Analytics data for this website. Those… Continue reading

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How to Buy Links and Sell Them the Google-Approved Way

August 12th, 2011 · No Comments · Uncategorized

buy linksThou Shalt Not Offend The Google.

If you have worked in SEO for even a short amount of time or have even started to market your website or blog, then you surely understand that it is important to do what the search-engine giant likes if you want to gain higher rankings in its search results. (For example, the point of optimizing an SEO page is not directly to benefit your website; it is really to help Google to do its job better.) As a result, many white-hat… Continue reading

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SEM Data: How to Perform Backlink Analysis

July 30th, 2011 · No Comments · Uncategorized

sem dataWhether you use SEO software or compile a bunch of Excel spreadsheets on your own, it is important to know how to use all of the SEM data at your disposable — after all, it can quickly become overwhelming. Although I have written previously on how social-media today is starting to influence a website’s ranking in search results, the fact remains that one’s backlink profile will likely remain a significant ranking-factor for the foreseeable future as well. As a result, it is important to analyze existing and… Continue reading

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News Blogs: How They Rank in SEO Worldwide

June 17th, 2011 · No Comments · Uncategorized

news blogsJERUSALEM — As a former Boston newspaper-reporter and editor who now works in Israel in SEO and Internet marketing while still writing journalistic articles on the side, I have mixed feelings about both fields because I understand the benefits and limitations of each. In two prior posts here, I wrote how social-media guidelines have changed the nature of advertising and how social-media icons have made headlines extremely boring. Here, I will elaborate on why different Google results for “news blogs”… Continue reading

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