Marketing Tools Blog Posts



How to Use Google Analytics Advanced-Segments for SEO

September 30th, 2011 · No Comments · Uncategorized

google analytics advanced segments seoThe basic Google Analytics interface, as most SEO experts know, is simple enough to use — and that is a credit to the search-engine giant for offering such a platform free of charge. However, there are limitations that become apparent unless one knows how to use the system in an advanced manner.

Here is one example.

As you will see at the top left-hand corner of this post, I have listed an example screenshot of a slice of Analytics data for this website. Those… Continue reading

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What SEO Analysis Teaches About 9/11 and Human Nature

September 12th, 2011 · No Comments · Uncategorized

seo analysisBOSTON, September 11, 2001, and JERUSALEM, September 11, 2011 — I was driving a U-Haul truck from the Dorchester neighborhood of Boston through downtown and then to Cambridge when I was stuck in the center neighborhood of Beacon Hill. The historic streets had always been extremely narrow and prone to traffic jams. So, I waited. It was a morning just like any other, I had thought, except that I was busy transporting my belongings to my Boston University dormitory in preparation for… Continue reading

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SEO URL Tips for Blogs and Online Marketing

September 9th, 2011 · 1 Comment · Uncategorized

seo urlSearch engines are lazy. The more that you study SEM and SEO, the more you realize that the industry’s job is to make their jobs as easy, accurate, and efficient as possible. After all, the were several billion new webpages (not websites) each day in 2008, according to Google. One can only imagine how many pages the search engine’s poor spiders need to crawl (and possibly index) now. (I wonder if the overworked bots should form a union!)

Here’s a human-based metaphor. Say that you need… Continue reading

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What SEO-Page Optimization Really Means

August 9th, 2011 · No Comments · Uncategorized

seo pageImagine that I were to ask you one question: “What is the purpose of SEO-page optimization?” What would you say — really? Many wannabe online marketers — like an Israeli online-gambling company that looked to hire me without understanding mean SEM based on the best average results and the basic strategy involved — naturally give different answers. The most common answer, I imagine, is: “To rank highly for a keyword and get lots of traffic as a result!”

Wrong. Well, okay — I will give… Continue reading

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