Whether you use SEO software or compile a bunch of Excel spreadsheets on your own, it is important to know how to use all of the SEM data at your disposable — after all, it can quickly become overwhelming. Although I have written previously on how social-media today is starting to influence a website’s ranking in search results, the fact remains that one’s backlink profile will likely remain a significant ranking-factor for the foreseeable future as well. As a result, it is important to analyze existing and… Continue reading
Marketing Tools Blog Posts
July 24th, 2011 · No Comments · Uncategorized
In a prior post on the SEO benefits of using social media today, I addressed the changes between the past, present, and future ranking-factors of Google’s search-engine algorithm. In a nutshell: a site’s backlinks will likely become less important in the determination of SERPs while its amount of social-media sharing will become more important.
On-page keyword optimization (through tools like the popular All-in-One SEO Pack), however, will remain important (but only as long as one does not imitate… Continue reading
Tags: Blog Optimization·Blog SEO·Blog Software·Blogging Software·Blogging Tips·Internet-Marketing Software·Marketing Tools·Search-Engine Software·SEO-Software Wiki·Site SEO·Website SEO·Wordpress Blogs
June 17th, 2011 · No Comments · Uncategorized
JERUSALEM — As a former Boston newspaper-reporter and editor who now works in Israel in SEO and Internet marketing while still writing journalistic articles on the side, I have mixed feelings about both fields because I understand the benefits and limitations of each. In two prior posts here, I wrote how social-media guidelines have changed the nature of advertising and how social-media icons have made headlines extremely boring. Here, I will elaborate on why different Google results for “news blogs”… Continue reading
Tags: Blog Optimization·Blog SEO·Blog Software·Blogging Software·Internet-Marketing Software·Marketing Tools·Marketing-Management Software·Online SEM·Search-Engine Software·Search-Optimization Software·Site SEO·Website SEO
May 26th, 2011 · No Comments · Uncategorized
In a modern world fueled by technology and globalization, it is tempting to focus only on the global and ignore the local. But Google, if recent developments are any indication, has not. Don’t focus so much on making a sale thousands of miles away that you forget about the potential customer right down the street.
What are the three most-important words in business strategy?
When I was in college, I returned to my house at Boston University after a late-night shift at a journalism internship… Continue reading