Marketing Tools Blog Posts



Download PPC: Know These Tips Before You Start

March 20th, 2011 · No Comments · Uncategorized

download ppcIf you are perusing SEO-software reviews to look for PPC software, it is important to keep a few things in mind — especially if you are new to pay-per-click advertising.

First, the overall approach to keyword research is (usually) the same whether one is looking for organic or PPC traffic: the so-called “long-tail” is better. For example, if your website sells music downloads, it is better to target “[band name] mp3 downloads” rather than merely “music.” In terms of organic traffic, people searching for… Continue reading

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Today’s SEO and Online-Marketing News

December 28th, 2010 · No Comments · Uncategorized

Social-Media Use Trends

The rate of participation of senior citizens on social-networking websites has been increasing. In addition, teenagers have been blogging less often in recent years. Of course, as all marketers know, younger people tend to be early adopters while older demographics are late ones. But now that the latter is increasing their use of sites like Facebook, it is important for social-media marketers now to explore how they can reach that target audience. I wonder: Will social-media users increasingly see advertisements for prescription drugs and biotech devices like those that flood nightly-news broadcasts?… Continue reading

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SEM Model: How to Get Management Buy-In

November 27th, 2010 · No Comments · Uncategorized

sem modelIf you are reading this blog, then you likely already know the benefits that SEO marketing-software will bring to your business or organization. But that does not mean that the higher-ups believe in the benefits — or are even aware of search-engine marketing at all.

As Duane Forrester notes:
I recently sat in a meeting attended by folks from many levels – managers on through a couple of VPs. When I wrapped up a sidebar conversation with an SEO Manager about 301 redirects… Continue reading

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Keyword Price vs. Value: How to Use SEM Data

November 19th, 2010 · No Comments · Uncategorized

keyword priceIn a prior post, I calculated the best meta-keywords for blogs in SEO software, e-mail marketing software, and site-SEO practices based on the average price of the top ten keywords in various subject categories that are covered by Considerations (my other blog). Here were the results of my Internet SEO research:

  • Finance — $34.53
  • Business — $32.65
  • Marketing — $28.67
  • Christian — $20.84
  • Dating — $16.43
  • SEO — $16.12
  • TV — $14.50
  • India-Rupee —

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