Online SEM Blog Posts



Social Media Today, Google +1, and SEM

June 10th, 2011 · No Comments · Uncategorized

social media todayMy colleague Daniel Goldstein wrote an insightful post, “Google +1, Social Media, and the Future of SEO,” on how using social media today will increasingly help organic search-engine rankings tomorrow. Here, I wanted to add to his perceptive thoughts with a few of my own. I recommend reading his article as an introduction to this post.

SEOmoz has released its newest analysis of search-ranking factors, and a comparison of the most-important elements have changed in recent years highlights how SEO professionals… Continue reading

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SEM, PDF, and SEO-Optimization Tips

May 24th, 2011 · No Comments · Uncategorized

sem pdf, seo pdfIf you think that Google cannot index PDF files, you would be wrong — it is yet another avenue that webmasters and marketers can use to help the search-engine giant to index and rank a website properly and relevantly.

Most SEO and SEM experts know that the type of content can matter just as much as the content itself. Or, in other words: the medium, when it comes to Google, can be just as important as the message. For example, Flash web-development software is rightly… Continue reading

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More-General Keywords: How NOT to Get Traffic

March 7th, 2011 · No Comments · Uncategorized

more general keywordsOne of the common rules in search-engine marketing (SEM) is that “content is king.” This is the idea that governs websites looking to become one of the Top 10 blogs with more-general keywords through the use of a content farm.

Ideally, this entails the publishing of quality articles that attract visitors through search-engine optimization (SEO) and keyword research who then spread the content themselves through outlets like social media. Of course, this is only part of the story. In order to rank highly in… Continue reading

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Search-Engine Optimization URL Tips for Writers

December 22nd, 2010 · No Comments · Uncategorized

search-engine optimization urlAs much as it pains this former journalist to write this, newspapers are continuing to decline:
Online advertising spending in the United States will overtake spending on newspaper ads this year for the first time, digital research firm eMarketer said Monday.

EMarketer estimated that online ad spending will grow 13.9 percent in 2010 to 25.8 billion dollars while spending on print newspaper ads will drop 8.2 percent to 22.78 billion dollars.

Including Internet ads, print and online newspaper advertising revenue will hit… Continue reading

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