My colleague Daniel Goldstein wrote an insightful post, “Google +1, Social Media, and the Future of SEO,” on how using social media today will increasingly help organic search-engine rankings tomorrow. Here, I wanted to add to his perceptive thoughts with a few of my own. I recommend reading his article as an introduction to this post.
Online SEM Blog Posts
May 24th, 2011 · No Comments · Uncategorized
If you think that Google cannot index PDF files, you would be wrong — it is yet another avenue that webmasters and marketers can use to help the search-engine giant to index and rank a website properly and relevantly.
Most SEO and SEM experts know that the type of content can matter just as much as the content itself. Or, in other words: the medium, when it comes to Google, can be just as important as the message. For example, Flash web-development software is rightly… Continue reading
March 7th, 2011 · No Comments · Uncategorized
One of the common rules in search-engine marketing (SEM) is that “content is king.” This is the idea that governs websites looking to become one of the Top 10 blogs with more-general keywords through the use of a content farm.
Ideally, this entails the publishing of quality articles that attract visitors through search-engine optimization (SEO) and keyword research who then spread the content themselves through outlets like social media. Of course, this is only part of the story. In order to rank highly in… Continue reading
December 22nd, 2010 · No Comments · Uncategorized
As much as it pains this former journalist to write this, newspapers are continuing to decline:
Online advertising spending in the United States will overtake spending on newspaper ads this year for the first time, digital research firm eMarketer said Monday.
EMarketer estimated that online ad spending will grow 13.9 percent in 2010 to 25.8 billion dollars while spending on print newspaper ads will drop 8.2 percent to 22.78 billion dollars.
Including Internet ads, print and online newspaper advertising revenue will hit… Continue reading