Online SEM Blog Posts

5 Tips to Get Found in Google-News Search

December 6th, 2010 · No Comments · Uncategorized

google news searchWhether you are a personal blogger, a company wanting to increase online sales, or (God forbid!) a spammer, the goal of Internet marketing is always the same: to increase and maximize relevant traffic to a website.

There are many ways to accomplish this, and an entire industry — in which I work, not that I am biased — has been founded on helping people and firms to achieve this goal. There is search-engine optimization (SEO), which ensures that Google classifies and ranks a website as accurately… Continue reading

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HTML Search-Engine Optimization Tips

November 29th, 2010 · No Comments · Uncategorized

html search engine optimizationJohn Jantsch offers tips at Duct Tape Marketing on how to create a marketing strategy:
A marketing strategy is a clear explanation of how you’re going to get there, not where or what there is. An effective marketing strategy is a concise explanation of your stated plan of execution to reach your objectives.
Jantsch’s advice correctly boils down to a three-step process: identify the target population; create a specialized, expert niche; and devise a strategy to carry the first two tasks forward (though… Continue reading

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SEM Model: How to Get Management Buy-In

November 27th, 2010 · No Comments · Uncategorized

sem modelIf you are reading this blog, then you likely already know the benefits that SEO marketing-software will bring to your business or organization. But that does not mean that the higher-ups believe in the benefits — or are even aware of search-engine marketing at all.

As Duane Forrester notes:
I recently sat in a meeting attended by folks from many levels – managers on through a couple of VPs. When I wrapped up a sidebar conversation with an SEO Manager about 301 redirects… Continue reading

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Keyword Price vs. Value: How to Use SEM Data

November 19th, 2010 · No Comments · Uncategorized

keyword priceIn a prior post, I calculated the best meta-keywords for blogs in SEO software, e-mail marketing software, and site-SEO practices based on the average price of the top ten keywords in various subject categories that are covered by Considerations (my other blog). Here were the results of my Internet SEO research:

  • Finance — $34.53
  • Business — $32.65
  • Marketing — $28.67
  • Christian — $20.84
  • Dating — $16.43
  • SEO — $16.12
  • TV — $14.50
  • India-Rupee —

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