PPC Tools Blog Posts



Mean SEM Needs to Focus on Conversions, Not Traffic

August 6th, 2011 · No Comments · Uncategorized

mean semSo when I was once offering Boston and Israel SEO consultant-services before taking my current day-job at The Cline Group, I went to meet with a new online-gambling company in the Tel Aviv area that was interested in hiring me. The owner and the CEO both summarized their desires as such: “We would want you to get as much traffic to our website as possible from anywhere.” I knew, right then, that they had no idea what they were talking about regarding how to get… Continue reading

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Google Maps PPC and SEO Tips

May 26th, 2011 · No Comments · Uncategorized

google maps ppcIn a modern world fueled by technology and globalization, it is tempting to focus only on the global and ignore the local. But Google, if recent developments are any indication, has not. Don’t focus so much on making a sale thousands of miles away that you forget about the potential customer right down the street.

What are the three most-important words in business strategy?

When I was in college, I returned to my house at Boston University after a late-night shift at a journalism internship… Continue reading

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Download PPC: Know These Tips Before You Start

March 20th, 2011 · No Comments · Uncategorized

download ppcIf you are perusing SEO-software reviews to look for PPC software, it is important to keep a few things in mind — especially if you are new to pay-per-click advertising.

First, the overall approach to keyword research is (usually) the same whether one is looking for organic or PPC traffic: the so-called “long-tail” is better. For example, if your website sells music downloads, it is better to target “[band name] mp3 downloads” rather than merely “music.” In terms of organic traffic, people searching for… Continue reading

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Keyword Price vs. Value: How to Use SEM Data

November 19th, 2010 · No Comments · Uncategorized

keyword priceIn a prior post, I calculated the best meta-keywords for blogs in SEO software, e-mail marketing software, and site-SEO practices based on the average price of the top ten keywords in various subject categories that are covered by Considerations (my other blog). Here were the results of my Internet SEO research:

  • Finance — $34.53
  • Business — $32.65
  • Marketing — $28.67
  • Christian — $20.84
  • Dating — $16.43
  • SEO — $16.12
  • TV — $14.50
  • India-Rupee –
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