Search-Engine Software Blog Posts



Google Maps PPC and SEO Tips

May 26th, 2011 · No Comments · Uncategorized

google maps ppcIn a modern world fueled by technology and globalization, it is tempting to focus only on the global and ignore the local. But Google, if recent developments are any indication, has not. Don’t focus so much on making a sale thousands of miles away that you forget about the potential customer right down the street.

What are the three most-important words in business strategy?

When I was in college, I returned to my house at Boston University after a late-night shift at a journalism internship… Continue reading

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SEM-Video Resources

March 21st, 2011 · No Comments · Uncategorized

sem videoAfter I was laid-off as a Boston newspaper-editor several years ago, I decided to move into SEO for several reasons. First, my communications background and M.B.A. education had shown me that I have a natural affinity for marketing in general. Second, the industry here in Israel — to where I moved after being unable to find work in Boston in the current economic-downturn —  is pioneering many aspects of online marketing. But the most-satisfying aspect of SEM is the communal nature of the market. Here’s what I mean… Continue reading

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Download PPC: Know These Tips Before You Start

March 20th, 2011 · No Comments · Uncategorized

download ppcIf you are perusing SEO-software reviews to look for PPC software, it is important to keep a few things in mind — especially if you are new to pay-per-click advertising.

First, the overall approach to keyword research is (usually) the same whether one is looking for organic or PPC traffic: the so-called “long-tail” is better. For example, if your website sells music downloads, it is better to target “[band name] mp3 downloads” rather than merely “music.” In terms of organic traffic, people searching for… Continue reading

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More-General Keywords: How NOT to Get Traffic

March 7th, 2011 · No Comments · Uncategorized

more general keywordsOne of the common rules in search-engine marketing (SEM) is that “content is king.” This is the idea that governs websites looking to become one of the Top 10 blogs with more-general keywords through the use of a content farm.

Ideally, this entails the publishing of quality articles that attract visitors through search-engine optimization (SEO) and keyword research who then spread the content themselves through outlets like social media. Of course, this is only part of the story. In order to rank highly in… Continue reading

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