Search-Engine Software Blog Posts



Today’s SEO and Online-Marketing News

February 7th, 2011 · No Comments · Uncategorized

Now that the New Year is properly underway, Hubspot offers some predictions for SEO in 2011:

  • Social media will increase its influence in search-engine rankings
  • Mobile devices will become more important in online marketing
  • Social-media marketing itself will become more mainstream

The first point is obvious, but it is important to add a caveat: Social-networking websites like Facebook and Twitter, to varying degrees and in various search engines, are increasing in prominence. But wait a second before you start imagining a quick way to build thousands of backlinks.

First, not every social-media… Continue reading

[Read more →]

Tags: ·

Today’s SEO and Online-Marketing News

January 11th, 2011 · No Comments · Uncategorized

Goldman Sachs has invested in Facebook at a valuation of $50 billion. The social-media website itself purports to have 500 million “active users,” so that means that every single person on the network has added $100 of value to the company. It is not a bad success for an idea that has spread virally with little advertising and self-promotion — but I wonder, has all of the advertising I have ever seen on the network over the past few years been worth $100 to social-media marketers on Facebook even though I have yet to click on… Continue reading

[Read more →]

Tags: ·

Groupon Software: Why Google Wanted It

December 15th, 2010 · No Comments · Uncategorized

groupon softwareWhy did Google think Goupon was worth $6 billion? That was a question a friend of mine — a Boston University and Harvard graduate in business — posed on his Facebook page once the news of the offer broke.

Here’s the value: The data.

As Search Engine Journal notes (in perhaps-frightening detail), Google’s main purpose is to collect your consumer data. Every thing that you do on any Google platform — Gmail for personal e-mail, Google Documents for work, the Android… Continue reading

[Read more →]

Tags: ····

HTML Search-Engine Optimization Tips

November 29th, 2010 · No Comments · Uncategorized

html search engine optimizationJohn Jantsch offers tips at Duct Tape Marketing on how to create a marketing strategy:
A marketing strategy is a clear explanation of how you’re going to get there, not where or what there is. An effective marketing strategy is a concise explanation of your stated plan of execution to reach your objectives.
Jantsch’s advice correctly boils down to a three-step process: identify the target population; create a specialized, expert niche; and devise a strategy to carry the first two tasks forward (though… Continue reading

[Read more →]

Tags: ····