Search-Optimization Software Blog Posts



Small Business, SEO, and “Buffy”

October 11th, 2011 · No Comments · Uncategorized

small business seo, seo small businessI love “Buffy the Vampire Slayer.” And I mean that as both a fan of the television program as well as an SEO analyst and Internet marketer. Here’s what I mean.

Longtime readers will know that I have two websites that I publish as hobbies in addition to my day job: Considerations, a current-events essay website that I write to satisfy my former journalist-self, and this SEO-software portal. Well, a month ago, I created a third: “Buffy the

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How to Use Google Analytics Advanced-Segments for SEO

September 30th, 2011 · No Comments · Uncategorized

google analytics advanced segments seoThe basic Google Analytics interface, as most SEO experts know, is simple enough to use — and that is a credit to the search-engine giant for offering such a platform free of charge. However, there are limitations that become apparent unless one knows how to use the system in an advanced manner.

Here is one example.

As you will see at the top left-hand corner of this post, I have listed an example screenshot of a slice of Analytics data for this website. Those… Continue reading

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The 5 SEO Experts You Need to Follow

September 10th, 2011 · No Comments · Uncategorized

seo expertsIf you follow only five blogs on online marketing, SEO, and related topics, do not include mine among them. And I mean that.

I have been working in various Internet-marketing capacities since towards the end of my journalism career in 2006 — whether as a semi-professional blogger here and at my Considerations journalism-website; as marketing and communications manager for The Cline Group as well as in roles at prior start-ups, agencies, and other firms; or as one who has offered SEO-consultant

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What SEO-Page Optimization Really Means

August 9th, 2011 · No Comments · Uncategorized

seo pageImagine that I were to ask you one question: “What is the purpose of SEO-page optimization?” What would you say — really? Many wannabe online marketers — like an Israeli online-gambling company that looked to hire me without understanding mean SEM based on the best average results and the basic strategy involved — naturally give different answers. The most common answer, I imagine, is: “To rank highly for a keyword and get lots of traffic as a result!”

Wrong. Well, okay — I will give… Continue reading

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