Search-Optimization Software Blog Posts



SEO Reporting: The Intangible Factors to Remember

August 9th, 2011 · No Comments · Uncategorized

seo reportingWhen it comes to SEO reporting on the effectiveness of a person or company’s website, there are countless tools to use. In prior posts on quality analysis of SEM data on backlinks and how to use the All-In-One SEO Pack for Wordpress, I gave a few ideas. Our page on finding a good SEO-software tool contains links to countless free and paid items.

But, much to the chagrin of people like myself who offer Boston and Israel SEO-consultant services, Internet marketing is neither clean… Continue reading

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Mean SEM Needs to Focus on Conversions, Not Traffic

August 6th, 2011 · No Comments · Uncategorized

mean semSo when I was once offering Boston and Israel SEO consultant-services before taking my current day-job at The Cline Group, I went to meet with a new online-gambling company in the Tel Aviv area that was interested in hiring me. The owner and the CEO both summarized their desires as such: “We would want you to get as much traffic to our website as possible from anywhere.” I knew, right then, that they had no idea what they were talking about regarding how to get… Continue reading

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SEM Data: How to Perform Backlink Analysis

July 30th, 2011 · No Comments · Uncategorized

sem dataWhether you use SEO software or compile a bunch of Excel spreadsheets on your own, it is important to know how to use all of the SEM data at your disposable — after all, it can quickly become overwhelming. Although I have written previously on how social-media today is starting to influence a website’s ranking in search results, the fact remains that one’s backlink profile will likely remain a significant ranking-factor for the foreseeable future as well. As a result, it is important to analyze existing and… Continue reading

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An SEO Guide to Overoptimization

July 11th, 2011 · No Comments · Uncategorized

seo guideOne of the benefits of writing my own personal SEO-guide blog is that I can test changes and then report positive or negative results without worrying that my personal studies may damage the websites of my company or our clients at my day job. I was reminded of this principle when I recently tested an over-optimization variable here.

As most SEM professionals know, the alt-text of a photo or graphic on a website (as long as it is not in Flash) is one of the many on-page items… Continue reading

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