Search-Optimization Software Blog Posts



SEO and SEM: Electronics-Industry Tips

April 20th, 2011 · 1 Comment · Uncategorized

sem electronicsJERUSALEM — Here in the Silicon Valley of the Middle East, I once attended a networking event at which representatives of Israeli SEO companies gave brief presentations to local businessmen on various online-marketing topics. The speaker on keyword research made an excellent point that is worth remembering for people interested in how to do SEM for electronics companies:
The more specific the search, the more likely that a person is looking to buy.
Here is what the speaker meant. A person looking for general information on “digital cameras”… Continue reading

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SEM-Video Resources

March 21st, 2011 · No Comments · Uncategorized

sem videoAfter I was laid-off as a Boston newspaper-editor several years ago, I decided to move into SEO for several reasons. First, my communications background and M.B.A. education had shown me that I have a natural affinity for marketing in general. Second, the industry here in Israel — to where I moved after being unable to find work in Boston in the current economic-downturn —  is pioneering many aspects of online marketing. But the most-satisfying aspect of SEM is the communal nature of the market. Here’s what I mean… Continue reading

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More-General Keywords: How NOT to Get Traffic

March 7th, 2011 · No Comments · Uncategorized

more general keywordsOne of the common rules in search-engine marketing (SEM) is that “content is king.” This is the idea that governs websites looking to become one of the Top 10 blogs with more-general keywords through the use of a content farm.

Ideally, this entails the publishing of quality articles that attract visitors through search-engine optimization (SEO) and keyword research who then spread the content themselves through outlets like social media. Of course, this is only part of the story. In order to rank highly in… Continue reading

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Tech Blogs, Societal Impact, and Politics

January 11th, 2011 · No Comments · Uncategorized

tech blogsWhen I was a senior in high school — back in the old days of 1997, when the Internet was still new — my A.P. Political Science teacher was talking to the class about a new tool she had found online.

I do not remember if she had been referring to AOL’s home page or that of a major newspaper, but she had discovered a way to tailor the news that she would receive or read each day. If, for example, she had wanted to read only… Continue reading

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