Search-Optimization Software Blog Posts

Today’s SEO and Online-Marketing News

January 3rd, 2011 · No Comments · Uncategorized

The New Year brought a lot of interesting SEO articles and posts over the weekend in the context of the future of online marketing, so here are a few that caught my eye (as well as my additional thoughts).

SEO Content Changes

Bill Slawski at SEO by the Sea — as a former Bostonian who has lived near Tel Aviv as well, I love that name — examines the effect of changes to a website or blog’s old pages on later crawling by search engines. The takeaway: The more often that a site is updated —… Continue reading

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Groupon Software: Why Google Wanted It

December 15th, 2010 · No Comments · Uncategorized

groupon softwareWhy did Google think Goupon was worth $6 billion? That was a question a friend of mine — a Boston University and Harvard graduate in business — posed on his Facebook page once the news of the offer broke.

Here’s the value: The data.

As Search Engine Journal notes (in perhaps-frightening detail), Google’s main purpose is to collect your consumer data. Every thing that you do on any Google platform — Gmail for personal e-mail, Google Documents for work, the Android… Continue reading

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5 Tips to Get Found in Google-News Search

December 6th, 2010 · No Comments · Uncategorized

google news searchWhether you are a personal blogger, a company wanting to increase online sales, or (God forbid!) a spammer, the goal of Internet marketing is always the same: to increase and maximize relevant traffic to a website.

There are many ways to accomplish this, and an entire industry — in which I work, not that I am biased — has been founded on helping people and firms to achieve this goal. There is search-engine optimization (SEO), which ensures that Google classifies and ranks a website as accurately… Continue reading

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Search-Engine Optimization for a Blogger

December 3rd, 2010 · No Comments · Uncategorized

search engine optimization bloggerA reader at my Considerations blog recently e-mailed me this piece of news on the, well, news industry, and it is relevant to anyone interested in journalism and online-marketing industries:
At a joint meeting of the boards of and Vermont Journalism Trust, the directors of the two nonprofit organizations decided unanimously to combine operations.

Vermont Journalism Trust will be the umbrella organization for The web site will continue to operate under the moniker.
As a former… Continue reading

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