SEO-Software Reviews 2010 Blog Posts



Today’s SEO and Online-Marketing News

December 27th, 2010 · No Comments · Uncategorized

If you’re living in the Western world, you probably spent the last several days enjoying the Christmas holiday. But if — like me — you’re Jewish and work in SEO, you likely spent the time combing what Internet-marketing headlines were out there while enjoying movies and Chinese food. So, here is what you missed.

Charnita Fance previews six social-media websites that may make a digital splash in 2011. But while new technology is always exciting — particularly for online marketers — I wonder personally whether the world is starting to succumb to Internet overload. Right now, I… Continue reading

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Today’s SEO and Online-Marketing News

December 21st, 2010 · No Comments · Uncategorized

Google unveiled the Ngram Viewer. The feature allows people to search for the rate of appearance of specific terms throughout the search-engine giant’s database of 15 million books stretching back (at least in English-language literature) to 1750.

As a former journalist, professional blogger, and SEO consultant, I am always excited to learn about new opportunities for keyword research. For example, those with experiencing using Google Adwords can examine, among other trends, which keywords are searched at which times of year. If a website aims to sell World Series tickets, the company would want to make… Continue reading

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Today’s SEO and Online-Marketing News

December 20th, 2010 · No Comments · Uncategorized

Gmail now allows users to access, read, and send e-mail on behalf of primary users (with their permission, of course). The innovation can let employees, managers, and assistants use a single company or executive’s e-mail account. In an era of cloud computing, many Internet marketers use an outsourcer, SEO consultant, or virtual team for their websites. Now, it will be even easier for people to collaborate. I would recommend that executives designate a person to review all incoming mail and use Gmail’s labels and icons to mark each message as meant for sales, marketing, and so… Continue reading

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Google Watch: Is the Search Engine a Monopoly?

November 21st, 2010 · No Comments · Uncategorized

google watchTEL AVIV — After I was laid-off from my job as a newspaper editor in Boston and then moved to Israel, I found myself in the online-marketing industry here in the Silicon Valley of the Middle East.

While learning about search-engine optimization (SEO) — in various capacities, companies, and contexts and before starting to work as an online-marketing consultant myself — I realized one thing: The primary question in the industry is, “What will Google like?” Everything — short of a… Continue reading

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