SEO-Software Reviews 2011 Blog Posts

How to Use Google Analytics Advanced-Segments for SEO

September 30th, 2011 · No Comments · Uncategorized

google analytics advanced segments seoThe basic Google Analytics interface, as most SEO experts know, is simple enough to use — and that is a credit to the search-engine giant for offering such a platform free of charge. However, there are limitations that become apparent unless one knows how to use the system in an advanced manner.

Here is one example.

As you will see at the top left-hand corner of this post, I have listed an example screenshot of a slice of Analytics data for this website. Those… Continue reading

[

Tags: ·····

The 5 SEO Experts You Need to Follow

September 10th, 2011 · No Comments · Uncategorized

seo expertsIf you follow only five blogs on online marketing, SEO, and related topics, do not include mine among them. And I mean that.

I have been working in various Internet-marketing capacities since towards the end of my journalism career in 2006 — whether as a semi-professional blogger here and at my Considerations journalism-website; as marketing and communications manager for The Cline Group as well as in roles at prior start-ups, agencies, and other firms; or as one who has offered SEO-consultant

[

Tags: ······

Download PPC: Know These Tips Before You Start

March 20th, 2011 · No Comments · Uncategorized

download ppcIf you are perusing SEO-software reviews to look for PPC software, it is important to keep a few things in mind — especially if you are new to pay-per-click advertising.

First, the overall approach to keyword research is (usually) the same whether one is looking for organic or PPC traffic: the so-called “long-tail” is better. For example, if your website sells music downloads, it is better to target “[band name] mp3 downloads” rather than merely “music.” In terms of organic traffic, people searching for… Continue reading

[

Tags: ·····

Today’s SEO and Online-Marketing News

February 7th, 2011 · No Comments · Uncategorized

Now that the New Year is properly underway, Hubspot offers some predictions for SEO in 2011:

  • Social media will increase its influence in search-engine rankings
  • Mobile devices will become more important in online marketing
  • Social-media marketing itself will become more mainstream

The first point is obvious, but it is important to add a caveat: Social-networking websites like Facebook and Twitter, to varying degrees and in various search engines, are increasing in prominence. But wait a second before you start imagining a quick way to build thousands of backlinks.

First, not every social-media… Continue reading

[

Tags: ·