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If you follow only five blogs on online marketing, SEO, and related topics, do not include mine among them. And I mean that.
I have been working in various Internet-marketing capacities since towards the end of my journalism career in 2006 — whether as a semi-professional blogger here and at my Considerations journalism-website; as marketing and communications manager for The Cline Group as well as in roles at prior start-ups, agencies, and other firms; or as one who has offered SEO-consultant
Tags: Blogging Tips·Search-Optimization Software·SEO-Software Reviews 2011·SEO-Software Wiki·Site SEO·Social-Media Marketing Strategies·Website SEO
In a prior post, I discussed the practice of article-marketing automation in attempts to rank highly for more-general keywords that have high levels of online traffic. Especially after Google’s Pandora update, such attempts will increasingly have no effect at best or will incur search-engine penalties at worst.
Google, for obvious reasons, wants to return search results that are the most relevant and from websites that are of the highest quality. As a result, sites that seemingly (or actually) churn out repetitive, duplicate… Continue reading
Tags: Blog Optimization·Blog SEO·Blog Software·Blogging Software·Blogging Tips·SEO-Software Wiki·Site SEO·Website SEO·Wordpress Blogs
Imagine that I were to ask you one question: “What is the purpose of SEO-page optimization?” What would you say — really? Many wannabe online marketers — like an Israeli online-gambling company that looked to hire me without understanding mean SEM based on the best average results and the basic strategy involved — naturally give different answers. The most common answer, I imagine, is: “To rank highly for a keyword and get lots of traffic as a result!”
Wrong. Well, okay — I will give… Continue reading
Tags: Marketing Tools·Online SEM·Search-Engine Software·Search-Optimization Software·SEO-Software Wiki·Site SEO·Website SEO
Whether you use SEO software or compile a bunch of Excel spreadsheets on your own, it is important to know how to use all of the SEM data at your disposable — after all, it can quickly become overwhelming. Although I have written previously on how social-media today is starting to influence a website’s ranking in search results, the fact remains that one’s backlink profile will likely remain a significant ranking-factor for the foreseeable future as well. As a result, it is important to analyze existing and… Continue reading
Tags: Internet-Marketing Software·Linkbuilding Strategies·Marketing Tools·Marketing-Management Software·Online SEM·Search-Engine Software·Search-Optimization Software·SEO-Software Wiki·Site SEO
