SEO-Software Wiki Blog Posts



All-in-One SEO Pack: How to Use it in WordPress Blogs

July 24th, 2011 · No Comments · Uncategorized

all in one seo pack In a prior post on the SEO benefits of using social media today, I addressed the changes between the past, present, and future ranking-factors of Google’s search-engine algorithm. In a nutshell: a site’s backlinks will likely become less important in the determination of SERPs while its amount of social-media sharing will become more important.

On-page keyword optimization (through tools like the popular All-in-One SEO Pack), however, will remain important (but only as long as one does not imitate… Continue reading

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An SEO Guide to Overoptimization

July 11th, 2011 · No Comments · Uncategorized

seo guideOne of the benefits of writing my own personal SEO-guide blog is that I can test changes and then report positive or negative results without worrying that my personal studies may damage the websites of my company or our clients at my day job. I was reminded of this principle when I recently tested an over-optimization variable here.

As most SEM professionals know, the alt-text of a photo or graphic on a website (as long as it is not in Flash) is one of the many on-page items… Continue reading

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Google Maps PPC and SEO Tips

May 26th, 2011 · No Comments · Uncategorized

google maps ppcIn a modern world fueled by technology and globalization, it is tempting to focus only on the global and ignore the local. But Google, if recent developments are any indication, has not. Don’t focus so much on making a sale thousands of miles away that you forget about the potential customer right down the street.

What are the three most-important words in business strategy?

When I was in college, I returned to my house at Boston University after a late-night shift at a journalism internship… Continue reading

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SEM, PDF, and SEO-Optimization Tips

May 24th, 2011 · No Comments · Uncategorized

sem pdf, seo pdfIf you think that Google cannot index PDF files, you would be wrong — it is yet another avenue that webmasters and marketers can use to help the search-engine giant to index and rank a website properly and relevantly.

Most SEO and SEM experts know that the type of content can matter just as much as the content itself. Or, in other words: the medium, when it comes to Google, can be just as important as the message. For example, Flash web-development software is rightly… Continue reading

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