Site SEO Blog Posts



Social Media Today, Google +1, and SEM

June 10th, 2011 · No Comments · Uncategorized

social media todayMy colleague Daniel Goldstein wrote an insightful post, “Google +1, Social Media, and the Future of SEO,” on how using social media today will increasingly help organic search-engine rankings tomorrow. Here, I wanted to add to his perceptive thoughts with a few of my own. I recommend reading his article as an introduction to this post.

SEOmoz has released its newest analysis of search-ranking factors, and a comparison of the most-important elements have changed in recent years highlights how SEO professionals… Continue reading

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Google Maps PPC and SEO Tips

May 26th, 2011 · No Comments · Uncategorized

google maps ppcIn a modern world fueled by technology and globalization, it is tempting to focus only on the global and ignore the local. But Google, if recent developments are any indication, has not. Don’t focus so much on making a sale thousands of miles away that you forget about the potential customer right down the street.

What are the three most-important words in business strategy?

When I was in college, I returned to my house at Boston University after a late-night shift at a journalism internship… Continue reading

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SEM, PDF, and SEO-Optimization Tips

May 24th, 2011 · No Comments · Uncategorized

sem pdf, seo pdfIf you think that Google cannot index PDF files, you would be wrong — it is yet another avenue that webmasters and marketers can use to help the search-engine giant to index and rank a website properly and relevantly.

Most SEO and SEM experts know that the type of content can matter just as much as the content itself. Or, in other words: the medium, when it comes to Google, can be just as important as the message. For example, Flash web-development software is rightly… Continue reading

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SEO and SEM: Electronics-Industry Tips

April 20th, 2011 · 1 Comment · Uncategorized

sem electronicsJERUSALEM — Here in the Silicon Valley of the Middle East, I once attended a networking event at which representatives of Israeli SEO companies gave brief presentations to local businessmen on various online-marketing topics. The speaker on keyword research made an excellent point that is worth remembering for people interested in how to do SEM for electronics companies:
The more specific the search, the more likely that a person is looking to buy.
Here is what the speaker meant. A person looking for general information on “digital cameras”… Continue reading

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