After I was laid-off as a Boston newspaper-editor several years ago, I decided to move into SEO for several reasons. First, my communications background and M.B.A. education had shown me that I have a natural affinity for marketing in general. Second, the industry here in Israel — to where I moved after being unable to find work in Boston in the current economic-downturn — is pioneering many aspects of online marketing. But the most-satisfying aspect of SEM is the communal nature of the market. Here’s what I mean… Continue reading
Site SEO Blog Posts
March 21st, 2011 · No Comments · Uncategorized
March 11th, 2011 · No Comments · Uncategorized
Over at my journalism group-blog, “Considerations,” I often receive e-mails from article marketers and freelance writers who want to publish guest-posts. Since I advertise the opportunity, I welcome the inquiries — but within reason. There are good and bad sides to the digital coin.
First, most SEO marketers and content writers understand the basic principle: that “content is king.” In general, the websites that provide frequent, quality content will be those that tend to rank highly in organic search-results and social-media… Continue reading
March 7th, 2011 · No Comments · Uncategorized
One of the common rules in search-engine marketing (SEM) is that “content is king.” This is the idea that governs websites looking to become one of the Top 10 blogs with more-general keywords through the use of a content farm.
Ideally, this entails the publishing of quality articles that attract visitors through search-engine optimization (SEO) and keyword research who then spread the content themselves through outlets like social media. Of course, this is only part of the story. In order to rank highly in… Continue reading