Social-Media Marketing Service Blog Posts

Running Blogs: How to Use SEO and Social Media Effectively

June 22nd, 2011 · No Comments · Uncategorized

running blogsThird in an ongoing series

My two prior posts on lost blogs and search-engine optimization using an SEO pack were, I admit, fairly negative — so now I will change tracks to tell readers about the best strategies for running blogs as opposed to what NOT to do. But before I do so, I must address an obvious question: Why should you care what I think? There are thousands of writers who all claim that they are experts in SEO, blogging for money, and related… Continue reading

[

Tags: ···········

Social Media Today, Google +1, and SEM

June 10th, 2011 · No Comments · Uncategorized

social media todayMy colleague Daniel Goldstein wrote an insightful post, “Google +1, Social Media, and the Future of SEO,” on how using social media today will increasingly help organic search-engine rankings tomorrow. Here, I wanted to add to his perceptive thoughts with a few of my own. I recommend reading his article as an introduction to this post.

SEOmoz has released its newest analysis of search-ranking factors, and a comparison of the most-important elements have changed in recent years highlights how SEO professionals… Continue reading

[

Tags: ·······

Social-Media Policy Examples in Business

April 22nd, 2011 · No Comments · Uncategorized

social media policy examplesSocial-media marketing (SMM) is one of the latter stages of the process of creating and implementing an overall Internet-marketing strategy, but that does not make it any less important.

As we often write, the general philosophy of all marketing — online or traditional — in for-profit companies is to maximize the number of relevant leads and then direct them to the sales department. The principle has remained the same even though the tactics may change — but with one important difference.

The… Continue reading

[

Tags: ··

Websites as a Center for Social-Media Interaction

March 26th, 2011 · No Comments · Uncategorized

center for social mediaAt a social-media seminar in Florida, Ellie Mirman learned how SEO marketing is similar to the business model of successful hotel-chains. Her blog post afterward is highly-recommended reading, and I will add a few additional thoughts here. First, here is my summary of the observations:

1. Selling rooms is the core business; you want me to come and spend time there.

2. Offer services like fine-dining restaurants to attract additional customers among people who are not looking for rooms… Continue reading

[

Tags: ··