Social-Media Marketing Strategies Blog Posts

Social-Media Policy Examples in Business

April 22nd, 2011 · No Comments · Uncategorized

social media policy examplesSocial-media marketing (SMM) is one of the latter stages of the process of creating and implementing an overall Internet-marketing strategy, but that does not make it any less important.

As we often write, the general philosophy of all marketing — online or traditional — in for-profit companies is to maximize the number of relevant leads and then direct them to the sales department. The principle has remained the same even though the tactics may change — but with one important difference.

The… Continue reading

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Websites as a Center for Social-Media Interaction

March 26th, 2011 · No Comments · Uncategorized

center for social mediaAt a social-media seminar in Florida, Ellie Mirman learned how SEO marketing is similar to the business model of successful hotel-chains. Her blog post afterward is highly-recommended reading, and I will add a few additional thoughts here. First, here is my summary of the observations:

1. Selling rooms is the core business; you want me to come and spend time there.

2. Offer services like fine-dining restaurants to attract additional customers among people who are not looking for rooms… Continue reading

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SMM — Art of Social-Media Marketing in Google

March 19th, 2011 · No Comments · Uncategorized

smm-artSearch-Engine Land reports that Google is now including some posts on social-media networks in its organic search-results:
Your friends’ activity on Twitter, Flickr and elsewhere — but for now, not Facebook — will soon be a lot more visible in Google’s search results, including having an impact on how pages rank. Google has announced an expansion of its Google Social Search results that’s beginning to roll out today on
Right now, only the activity of one’s “friends” on social-networking websites appears, when relevant, within search-results. Still, I… Continue reading

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Today’s SEO and Online-Marketing News

December 28th, 2010 · No Comments · Uncategorized

Social-Media Use Trends

The rate of participation of senior citizens on social-networking websites has been increasing. In addition, teenagers have been blogging less often in recent years. Of course, as all marketers know, younger people tend to be early adopters while older demographics are late ones. But now that the latter is increasing their use of sites like Facebook, it is important for social-media marketers now to explore how they can reach that target audience. I wonder: Will social-media users increasingly see advertisements for prescription drugs and biotech devices like those that flood nightly-news broadcasts?… Continue reading

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