Social-Media Marketing Strategies Blog Posts

Groupon Software: Why Google Wanted It

December 15th, 2010 · No Comments · Uncategorized

groupon softwareWhy did Google think Goupon was worth $6 billion? That was a question a friend of mine — a Boston University and Harvard graduate in business — posed on his Facebook page once the news of the offer broke.

Here’s the value: The data.

As Search Engine Journal notes (in perhaps-frightening detail), Google’s main purpose is to collect your consumer data. Every thing that you do on any Google platform — Gmail for personal e-mail, Google Documents for work, the Android… Continue reading

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Facebook-Google Search: Clash of the Digital Titans

November 28th, 2010 · 1 Comment · Uncategorized

facebookgoogle searchMatt McGee writes at Search Engine Land that Facebook, not Google, drove more online traffic to Apple’s iTunes store — at least in the United Kingdom — when the company released a Beatles catalog for the first time:
Billboard magazine reports that The Beatles sold more than two million individual songs worldwide and in excess of 450,000 albums in its first week on Apple’s iTunes Music Store. (The Beatles’ catalog was added to iTunes on November 16th.)

According to Experian Hitwise, it… Continue reading

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SEM Preparation: Social Media and Fake Personas

November 28th, 2010 · No Comments · Uncategorized

sem preparationTEL AVIV — Is it good or ethical to develop a fake online-persona for social-media marketing purposes? More on that later.

When I moved from Boston to Israel, my first job in online marketing was for a high-tech company whose target demographic was young males. The goal was to drive as many of them to our website as possible. (I cannot be more specific out of respect for confidentiality agreements that are still in effect.)

One of my tasks was to take groups of keywords that had… Continue reading

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Social-Media Club: How Not to Get Left Out

November 24th, 2010 · No Comments · Uncategorized

social media clubHubSpot offers an interesting take on how to use social-media, and the information can also be used in conjunction with SEO marketing-software:
One can demonstrate antisocial behavior on social media in the very same way one can be antisocial on a crowded bus. This behavior would include talking about yourself or being negative in your posts and updates. It could also mean dismissing established social media etiquette or inability to maintain long-term relationships. On the bright side, we believe… Continue reading

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