Social-Media Marketing Strategies Blog Posts



Social-Media People: Top 5 Signs to Run from a Client

November 18th, 2010 · No Comments · Uncategorized

social media peopleJERUSALEM — I founded a start-up SEO-consultant services company, SJS Consulting Worldwide, that matches Internet SEO consultants with clients throughout the world who are looking for expertise in various fields, and as a result, I regularly talk with prospective clients whom I know only through the Internet. (I also work personally with clients on areas including SEO, SMM, and online marketing.)

Since I started the business in January 2010, I’ve already had my fair share of situations… Continue reading

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How Social-Media Icons Changed Headlines

November 16th, 2010 · No Comments · Uncategorized

social media iconsDavid Carr writes an insightful piece on how keyword-heavy headlines have destroyed the noble — or at least comedic — art of newspaper headline-writing:
Headlines in newspapers and magazines were once written with readers in mind, to be clever or catchy or evocative. Now headlines are just there to get the search engines to notice. In that context, “Jon Stewart Slams Glenn Beck” is the beau ideal of great headline writing. And both Twitter and Facebook have become republishers, with readers on the… Continue reading

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How Social-Media Guidelines Changed Advertising

November 16th, 2010 · No Comments · Uncategorized

social media guidelinesBOSTON — SEO killed the advertising star.

After I graduated with a journalism degree from Boston University in 2002, my first staff-reporting job was for the Boston Courant — a weekly, neighborhood newspaper that covered the downtown neighborhoods of the Back Bay, Beacon Hill, Fenway, and South End.

In addition to covering various subjects including crime, urban development, and the city council, each reporter also helped with the final-stage production of the newspaper each Thursday. One of the tasks was to check the… Continue reading

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