Social-Network Marketing Blog Posts

Joseph Perla Was Wrong About Facebook Advertising

June 13th, 2012 · No Comments · Uncategorized

facebook advertisingBy Samuel J. Scott

Since Facebook went public a few weeks ago at $38 per share, its price had fallen to $27.41 as of mid-day yesterday. While this is understandably of great interest to finance writers and those who are investors, my interest has focused more on those pundits who have stated that the decline shows Wall Street’s lack of faith in its long-term business model. I have not written on my site here in several months since I have been busy with my digital-marketing work for… Continue reading

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The 5 Social-Media Bloggers You Need to Read

September 12th, 2011 · No Comments · Uncategorized

social media bloggersIn a prior post, I identified the top SEO experts who one should follow to learn how the industry changes on a monthly, weekly, or even daily basis. Here, I wanted to do the same for social-media bloggers. As I wrote in that earlier article, I moved to online marketing after my journalism career and then offering SEO-consultant services, and I owe a lot of what I know to writers like these thinkers. I just hope you will find their opinions as intriguing… Continue reading

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The Social-Media Impact on SEO and Marketing

September 10th, 2011 · No Comments · Uncategorized

social media impactIn a prior post on how social-media today will impact SEO in the future, I discussed the reasons that personalization is becoming so important. In just one example, different websites appear in search results — based on my research at the time — for “news blogs” depending on one’s language and geographic location.

Now, it is becoming increasingly obvious that the amount of one’s social-media sharing will affect what one sees in Google. It is no longer just keywords — spammers took care of that… Continue reading

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How to Help Your Marketing During the Social-Media Week

August 27th, 2011 · No Comments · Uncategorized

social media weekYour social-media week, whether you are working for either clients or yourself, likely consists of the following general actions:

  • Posting something to the Facebook page once a day
  • Sending a few tweets a day
  • Asking Questions or providing Answers on LinkedIn once a day
  • Replying and commenting when warranted
  • Lather, rinse, and repeat every few hours

It can grow tiresome — especially if you want to have a life outside of your computer or digital device. It can also be difficult… Continue reading

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