Social-Network Marketing Blog Posts



YouTube SEO Tips to Get Your Video in Google Search-Results

August 17th, 2011 · No Comments · Uncategorized

youtube seo, youtube seo tipsA video that uses YouTube SEO for a given keyword is fifty times more likely to make it onto the first page of Google than a text page that is optimized for the same search-term. If that is not reason enough to expand your blog or website’s SEM efforts into video, then I do not know what is.

But don’t take my word for it. Take Forrester’s study:

On the keywords for which Google offers video… Continue reading

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Running Blogs: How to Use SEO and Social Media Effectively

June 22nd, 2011 · No Comments · Uncategorized

running blogsThird in an ongoing series

My two prior posts on lost blogs and search-engine optimization using an SEO pack were, I admit, fairly negative — so now I will change tracks to tell readers about the best strategies for running blogs as opposed to what NOT to do. But before I do so, I must address an obvious question: Why should you care what I think? There are thousands of writers who all claim that they are experts in SEO, blogging for money, and related… Continue reading

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Social Media Today, Google +1, and SEM

June 10th, 2011 · No Comments · Uncategorized

social media todayMy colleague Daniel Goldstein wrote an insightful post, “Google +1, Social Media, and the Future of SEO,” on how using social media today will increasingly help organic search-engine rankings tomorrow. Here, I wanted to add to his perceptive thoughts with a few of my own. I recommend reading his article as an introduction to this post.

SEOmoz has released its newest analysis of search-ranking factors, and a comparison of the most-important elements have changed in recent years highlights how SEO professionals… Continue reading

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Social-Media Policy Examples in Business

April 22nd, 2011 · No Comments · Uncategorized

social media policy examplesSocial-media marketing (SMM) is one of the latter stages of the process of creating and implementing an overall Internet-marketing strategy, but that does not make it any less important.

As we often write, the general philosophy of all marketing — online or traditional — in for-profit companies is to maximize the number of relevant leads and then direct them to the sales department. The principle has remained the same even though the tactics may change — but with one important difference.

The… Continue reading

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